Pece & Pere Campaign | Engaging Animated Heroes | Clapboard Ad Archive

Pece & Pere

Description

The Pece & Pere campaign, launched in Macedonia in September 2019, was developed for the Mirinda brand by 1on1 Agency with the strategic goal of engaging the younger generation of soda drinkers who are avid consumers of YouTube and digital content. Recognizing the challenge of resonating with a demographic deeply influenced by popular YouTubers, the agency chose an innovative approach by creating original animated characters—Pece and Pere—as the campaign’s central digital heroes instead of pursuing traditional influencer partnerships. This decision allowed Mirinda to establish a unique brand identity that could captivate and maintain the attention of its target audience in a crowded digital space. The campaign utilized a single digital media asset delivered via platforms frequented by the youth, ensuring a focused and measurable impact. By leveraging animation, the campaign connected with viewers through relatable storytelling, humor, and vibrant visuals, all tailored to mirror the digital habits and preferences of young consumers. This strategy not only differentiated Mirinda from competitors relying on celebrity endorsements but also fostered a stronger brand recall and affinity among young soda drinkers. The campaign’s execution in the Macedonian language further localized the brand message, enhancing cultural relevance and consumer engagement in the regional market. Ultimately, Pece & Pere successfully combined creativity and strategic insight to harness the power of digital media, reinforcing Mirinda’s position within the non-alcoholic drinks category while pioneering a fresh approach to youth-oriented advertising.

Credits

Client

Mirinda

Agency

1on1 Agency, Skopje, Macedonia

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