Mello Beauty Soap Range Launch | Bloom with Mello in India | Clapboard Ad Archive

Say Hello to Beauty with Mello...

Description

Say Hello to Beauty with Mello is a vibrant digital campaign launched in India in 2022, proudly introducing the all-new Mello soap range designed to celebrate and enhance the unique beauty of every individual. Created by the creative minds at Turrino and featuring celebrated brand ambassador Bhavana, this campaign marks a significant milestone for Mello in the personal care segment. The campaign emphasizes craftsmanship and care, highlighting the thoughtfully formulated soap products that invite consumers to bloom with Mello. With a production led by Adsflo Worldwide and a dedicated team including executive producer Sreedevijayaram, director Sreedev Chandrabhanu, and DOP Nagaraj Rathinam, the campaign seamlessly combines visual storytelling with compelling brand messaging. Hair and makeup artistry by Jeena further enhances the fresh and natural aesthetic that aligns perfectly with the brand’s ethos. Guided strategically by CEO Anil Nair and Chief Strategy Officer Vivek Prabhaakar, the campaign effectively uses digital platforms to engage and inspire its audience, positioning Mello as a trusted and affectionate companion in personal care. The streamlined execution by Turrino’s digital partner, T1T1D Digital, ensures that the campaign’s message resonates widely across relevant online channels. Ultimately, Say Hello to Beauty with Mello invites consumers to embrace their individuality and feel radiant every day with a product crafted just for them, reinforcing Mello’s commitment to authenticity, elegance, and personal well-being in the competitive beauty industry.

Credits

Client

Mello

Agency

Turrino, Turrino India

Production House

AdsfloWorldwide

Producer

Sreedevijayaram

Director

Sreedev Chandrabhanu

Associate Director

Aanlin Babu

Cinematographer

Nagaraj Rathinam

Ceo

Anil Nair

Strategic Planner

Vivek Prabhaakar

Hair

Jeena

Digital Agency

T1D Communication

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Campaign Proposition

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Creative Device

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