Ecclence Beauty Soap – Stay Soft & Feel Pure | Clapboard Ad Archive

Stay Soft, Feel Pure with Ecclence Beauty Soap

Description

Launched in India in July 2022, the campaign Stay Soft, Feel Pure with Ecclence Beauty Soap was crafted by the ad agency Turrino to position Ecclence as a premium beauty soap brand in the digital space. This campaign leverages a single powerful media asset to convey a message of purity, softness, and ultimate skin comfort, appealing directly to consumers who value both inner and outer beauty. Central to the brand's promise is the innovative C2 FORMULA, which symbolizes the advanced cleansing technology designed to deliver not only cleanliness but a luxurious, gentle care experience. The campaign’s communication strategy emphasizes emotional connection through the tagline Stay Soft & Feel Pure with Ecclence - the perfect soap for your perfect skin, underlining the brand’s commitment to enhancing natural beauty and skin health. By integrating the motivational hashtag #youarebeautiful, the campaign taps into contemporary social narratives about self-confidence and authentic beauty, encouraging the audience to embrace and express their inner beauty confidently. The use of digital media enables targeted reach and engagement with beauty-conscious consumers across India, facilitating interaction and brand recall. Overall, this campaign serves to strengthen Ecclence’s positioning in the competitive beauty industry by combining scientific innovation with aspirational messaging that resonates emotionally, fostering a lasting impression of Ecclence as the ideal soap choice for those who seek softness, purity, and a celebration of the beauty within.

Credits

Client

Ecclence

Agency

Turrino, Turrino India

Production House

Adsflo Worldwide

Producer

Sreedevi jayaram

Director

Sreedev chandrabhanu

Associate Director

Aanlin Babu

Cinematographer

Nagaraj Rathinam

Ceo

Anil Nair

Strategic Planner

Vivek Prabhaakar

Hair

Jeena Studio

Digital Agency

T1D Communication

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