Streamlabs Unleash Your Live Campaign | Clapboard Ad Archive

"Unleash Your Live"

Description

Unleash Your Live is a compelling digital and integrated media campaign launched in the United States in October 2023 for Logitech and its subsidiary Streamlabs by the ad agency Catalyst. This campaign is aimed at the Electronics, Technology, and Gaming sectors, focusing on empowering streamers within the gaming community. Designed to inspire and recognize the resilience of live streamers navigating the dynamic creator economy, the campaign celebrates their ability to build vibrant communities centered around their passions. It simultaneously highlights Streamlabs' innovative tools and features developed to meet the rapidly evolving needs of the streaming industry. The campaign’s vibrant new branding was unveiled at TwitchCon 2023, the leading gaming convention, featuring an electrifying production directed by Iris Kim of SixTwentySix, with detailed VFX and motion design brought to life by Shapes & Forms. Unleash Your Live positions Streamlabs as a forward-thinking brand that not only acknowledges the challenges faced by content creators but actively supports their growth through adaptable technology solutions that enable streamers to unleash their full potential and connect authentically with their audiences. This fresh brand evolution reflects the company’s commitment to fostering creativity and community within the streaming world, reinforcing Streamlabs’ role as a key enabler in the flourishing landscape of live content creation. For more information, visit https://bit.ly/3s0z8XS.

Credits

Client

Logitech, Streamlabs

Agency

Catalyst

Executive Creative Director

Carlos Musquez, Fabian Garzon

Creative Director

Rachael Morello, Julio Ferrario

Art Director

Kim Green, Mitchell Dillon, Nano Vazquez, Jonathan Duran, Felipe Ramirez, Omar Galvis, Michael Nowak

Senior Copywriter

Laura Duarte

Strategic Planner

Hugh Firebaugh

Vp Of Insights + Strategy

Ryan Cooper

Account Management

Jennifer Svoboda, Ariel Lawrence

Ceo

Gem Swartz

Production House

SixTwentySix, Los Angeles, USA

Director

Iris Kim

Producer

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Campaign Proposition

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