Brevo is the new Bravo – Brevo 2023 | Clapboard Ad Archive

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Brevo is the new Bravo - Brevo | Clapboard Ad Archive

Brevo is the new Bravo is a decisive statement of intent from Brevo and agency Kazam!, launching in 2023 across France, Germany, and the United States to reposition Brevo as the most approachable all-in-one CRM suite in the hyper-competitive internet and technology market category. Anchored by a clear, contemporary narrative, the campaign centers on a female entrepreneur growing her business with Brevo, directly tackling acute industry headaches: the fragmentation of customer management, the operational inefficiency of juggling multiple siloed platforms, and the time drain that slows progress for SMEs and ambitious independents alike. In what Clapboard’s taxonomy identifies as FORMAT#2—Show the Problem, the campaign presents pain points in a relatable business scenario, then unpacks Brevo as the seamless, singular answer, integrating email, SMS, WhatsApp, transactional APIs, and every aspect of sales and marketing into one intuitively designed platform. This approach brings the product’s tangible benefits into sharp relief without recourse to dramatization or parody, relying instead on concrete scenario cues and benefit-driven language to demonstrate functional superiority and everyday relevance. Brevo’s communication strategy leverages scale and credibility, referencing a global user base in excess of half a million, and positions the suite’s best-in-class tools—marketing automation, chat, meetings, and more—as the connective tissue unifying the entire customer journey, regardless of market or channel. Against category competitors like Mailchimp, Sendinblue, Constant Contact, ActiveCampaign, and HubSpot, Brevo’s messaging stands out for its directness and inclusive tone: rather than over-indexing on technical prowess, it projects accessibility and immediate utility, lowering barriers to adoption for organisations at every stage of digital transformation. The campaign’s 360-degree media mix of film and print anchors its international reach and cross-sector relevance, while the central tagline—Today, we no longer say Bravo. We say Brevo—signals a confident rebrand with linguistic wit that invites participation and cultural recall. Consistent visibility through brevo.com and major social platforms reinforces a modern, responsive presence, and with viewership clearing the 1.8 million mark, the campaign’s resonance with its target is self-evident. No individual heroics or creative flourishes distract from the strategic fundamentals: the story is the problem, the hero is the product, and every execution is a working demonstration. The campaign earns 63/100 in Clapboard’s global creative archive. As CRM providers race to win mindshare with ever-complex feature sets, Brevo’s timely articulation of everyday business challenges with a unified, pragmatic solution signals a recalibration toward approachable technology that enables growth without complication.

Credits

Client

Brevo

Agency

Kazam!

Director

Greg Bray

Cinematographer

Bogdan Filip

Production House

Kazam! Production

Producer

Marion Berdoati Sauzedde, Julie Radix

Creative Director

Romain Vannier

Copywriter

Capucine Pasquier

Art Director

Agathe Vastel

Post Production

Kazam!

Crew

Matthieu Marsollier

Editor

David Tessier

Grading

Les Films du Périscope

Music

Studio VOA

Category Mind Map

48%

The campaign "Brevo is the new Bravo" positions Brevo as a comprehensive, user-friendly CRM solution designed to simplify customer relationship management by consolidating multiple communication channels—email, SMS, WhatsApp, and more—into a single platform. The core brand proposition emphasizes efficiency and empowerment, promising businesses a streamlined experience that saves time and enables focused growth by integrating marketing, sales, transactional APIs, and conversational tools within one accessible ecosystem. Strategically, the campaign targets business owners and professionals who are overwhelmed by managing disparate platforms, highlighting a seamless transition to a unified CRM that supports scalable growth and long-term customer engagement. The creative angle personalizes this promise by featuring a woman building her business with Brevo’s tools, reflecting empowerment and practical impact in real-world entrepreneurial contexts. This approach leverages the insight that simplifying complex workflows resonates with users seeking both agility and control in a fast-evolving digital landscape. The campaign’s 360° approach, spanning Film and Print in key markets—France, Germany, and the United States—indicates a deliberate effort to reach a broad international audience within the internet and technology sectors. By framing Brevo as “the most approachable CRM suite,” the messaging reduces perceived technical barriers, appealing to businesses at various stages of digital transformation. The integration of relatable storytelling with functional product benefits creates a clear and coherent narrative aimed at building recognition, driving adoption, and positioning Brevo as the intelligent successor to established CRM solutions.

FORMAT#2 SHOW THE PROBLEM — Highlights a relatable problem, then shows the product as the solution. The campaign’s core narrative is built around demonstrating how Brevo helps a woman successfully build her business, directly addressing widespread business pain points: juggling multiple platforms, fragmented customer management, and inefficiency. The messaging "Say goodbye to juggling multiple platforms and hello to streamlined... management" clearly sets up the problem and positions Brevo as the one-stop solution. There is no overt dramatization, parody, or story-driven arc; instead, the campaign methodically uses benefit-driven language and scenario cues to highlight pain and introduce Brevo as the clear fix, typifying the classic ‘Show the Problem’ structure. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

1. Mailchimp – Market Positioning Mailchimp positions itself as an all-in-one marketing platform for small to medium-sized businesses, emphasizing ease of use, automation, and integrated marketing tools. It differentiates through its user-friendly interface, extensive template library, and strong brand reputation as a pioneer in email marketing. 2. Sendinblue – Market Positioning Sendinblue offers a robust marketing automation platform with a focus on affordability and scalability, targeting growing businesses. It differentiates itself by combining email marketing, SMS campaigns, and CRM functionalities into a single platform designed for versatility and local compliance, particularly within European markets. 3. Constant Contact – Market Positioning Constant Contact serves primarily small businesses and nonprofits with an emphasis on straightforward email marketing solutions and strong customer support. Its strategic angle is simplifying digital marketing for novices, offering easy-to-use tools and educational resources to help customers grow their audience. 4. ActiveCampaign – Market Positioning ActiveCampaign stands out with advanced marketing automation and CRM capabilities tailored for businesses seeking personalized customer experiences. It differentiates by integrating sales and marketing processes with AI-driven insights, enabling sophisticated multi-channel campaigns for mid-sized enterprises and beyond. 5. HubSpot – Market Positioning HubSpot positions itself as a comprehensive inbound marketing, sales, and service platform targeting enterprises and growing businesses. Its strategy is to unify various marketing tools under a single ecosystem focused on attracting, engaging, and delighting customers, with strong analytics and CRM integration to support full-funnel marketing efforts.

Q: What is Brevo is the new Bravo about? A: Brevo is the new Bravo is a 2023 professional campaign created by the agency Kazam! for the CRM brand Brevo, launched across France, Germany, and the United States. The campaign centers on a narrative featuring a woman building her business with the help of Brevo, highlighting the platform’s ability to unify and streamline customer relationship management. Executed as a 360° initiative spanning film and print, the campaign positions Brevo as the most approachable all-in-one CRM suite, targeting business owners and professionals seeking to simplify complex marketing and sales processes. Q: What creative device does Brevo is the new Bravo use? A: Brevo is the new Bravo employs the Show the Problem format, as classified by Clapboard’s 12-format taxonomy. This creative approach highlights a relatable business challenge—juggling multiple platforms and fragmented customer management—before introducing Brevo as the clear, benefit-driven solution. Rather than relying on dramatization or parody, the campaign uses scenario cues and straightforward messaging to illustrate pain points and demonstrate how Brevo’s integrated tools resolve them, embodying the classic Show the Problem structure. Q: What is the campaign proposition for Brevo is the new Bravo? A: The campaign proposition for Brevo is the new Bravo positions Brevo as a comprehensive, user-friendly CRM solution designed to simplify customer relationship management by consolidating email, SMS, WhatsApp, and other channels into a single platform. The messaging targets business owners and professionals overwhelmed by disparate systems, promising a streamlined, efficient experience that saves time and enables focused growth. By integrating marketing, sales, transactional APIs, and conversational tools, Brevo is presented as the intelligent successor to traditional CRM solutions, empowering businesses to nurture long-term customer relationships in a rapidly evolving digital environment. Q: How does Brevo is the new Bravo rank in Clapboard's archive? A: Brevo is the new Bravo holds a Clapboard Campaign Score of 63/100 in Clapboard’s global ad archive. This score reflects the campaign’s creative ambition, execution quality, and cultural relevance as assessed by Clapboard’s curatorial authority. Q: Who are the competitors in Brevo's category? A: In the CRM and marketing technology category, Brevo competes with several established brands. Mailchimp is positioned as an all-in-one marketing platform for small to medium-sized businesses, emphasizing ease of use and automation. Sendinblue focuses on affordability and scalability, combining email, SMS, and CRM tools for growing businesses, particularly in Europe. Constant Contact serves small businesses and nonprofits with straightforward email marketing and strong support. ActiveCampaign offers advanced automation and CRM capabilities for businesses seeking personalized customer experiences. HubSpot targets enterprises and growing businesses with a unified inbound marketing, sales, and service platform built around analytics and CRM integration.