Seasons Bleedings - Liquid Death, Gopuff | Clapboard Ad Archive

Gopuff and Liquid Death’s Seasons Bleedings campaign, launched in December 2024 by LD Creative Team, leverages the disruptive personality of Liquid Death and the convenience-driven reach of Gopuff to create a high-impact activation within the non-alcoholic drinks market. At its core, the campaign hinges on an audacious promotional mechanic: consumers who spend $20 or more on Liquid Death through Gopuff by January 3rd enter a draw to win an ultra-exclusive Liquid Death x Gopuff hot tub, engineered for winter parties with six seats, 20 jets, and 11 cupholders, embodying the brands’ shared ethos of high-performance social experiences. Complementing this headline prize, the campaign extends value to all participants with a limited-edition Liquid Death x Gopuff bathing suit, a tangible brand touchpoint that transcends the transaction and invites ongoing engagement. This approach aligns squarely with Clapboard’s FORMAT#11 UNIQUE PERSONALITY PROPERTY, spotlighting Liquid Death’s irreverent, rebellious identity as the primary creative asset rather than relying on narrative storytelling, comparisons, or testimonial endorsement. The film medium execution effectively captures the campaign’s bold, vibrant spirit, using dynamic visuals and edgy tone to amplify the wintertime paradox of a hot tub giveaway that challenges seasonal expectations, reinforcing Liquid Death’s contrarian brand stance. Strategically, the campaign drives higher basket values on Gopuff’s platform while fostering deeper emotional resonance with a diverse, digitally savvy consumer base through a combination of experiential rewards and limited-time scarcity. The collaboration itself serves as a strategic brand synergy, marrying Gopuff’s rapid delivery promise with Liquid Death’s cult appeal to energize the non-alcoholic beverage category with fresh relevance and buzzworthy social currency. Clapboard rates this campaign 71/100. Seasons Bleedings matters because it demonstrates how bold co-branding and experiential incentives can redefine consumer engagement in a crowded category when the creative focus remains unapologetically centered on the brand’s unique personality and cultural attitude.