Liquid Death and Gopuff Turn Holiday Horror Into a Hot Tub Giveaway
Liquid Death's 'Seasons Bleedings' is a December 2024 film campaign created in the United States by the LD Creative Team in partnership with Gopuff, offering consumers who spend at least twenty dollars on qualifying Liquid Death products through Gopuff a chance to win a co-branded hot tub, blending transactional purchase incentive with the brand's signature horror-comedy aesthetic.
The campaign launched on December 18, 2024, according to clapboard.com, and ran through January 3, 2025. Its mechanic is deliberately simple: purchase at least twenty dollars of Liquid Death through Gopuff, enter the drawing, and compete for a six-seat hot tub equipped with twenty jets and eleven cupholders — a specification list that reads less like a prize brief and more like a Liquid Death product manifesto. Qualifying purchasers also received access to a limited-edition co-branded bathing suit while supplies lasted, per clapboard.com, giving the promotion a secondary collectible layer that rewards participation regardless of winning the headline prize.
In the United States, where on-demand delivery has reshaped impulse grocery and beverage purchasing, 'Seasons Bleedings' positions both Liquid Death and Gopuff at the intersection of convenience and brand culture. The campaign sits within the Drinks (Non Alcoholic) category and is classified as a Film medium execution, comprising one media asset as documented by clapboard.com. The LD Creative Team — operating under the alternate credit LD Death Machine as noted by adsoftheworld.com — serves as the agency of record, keeping creative production entirely in-house for Liquid Death while extending the brand's reach through Gopuff's delivery infrastructure. The Clapboard Score for 'Seasons Bleedings' stands at 71 out of 100, reflecting competent brand-consistent execution within a crowded holiday advertising landscape.
Liquid Death occupies a deliberately confrontational position in the non-alcoholic beverages segment. The brand reported approximately two hundred sixty-three million dollars in 2023 retail sales, up from roughly one hundred thirty million dollars in 2022, representing approximately one hundred two percent year-over-year growth, according to sacra.com. Estimated 2024 revenue reached approximately three hundred thirty-three million dollars, representing roughly twenty-six-point-six percent growth from the prior year, per foodinstitute.com. That growth trajectory reflects a brand that has successfully converted provocateur identity into commercial scale across the United States.
The strategic logic behind 'Seasons Bleedings' is rooted in channel expansion rather than awareness-building. Liquid Death's core audience already knows the brand; the campaign's objective is to drive trial and repeat purchase through Gopuff's on-demand platform by attaching a low-friction entry mechanic — a twenty-dollar order minimum — to an outsized, brand-coherent prize. Gopuff competes directly with DoorDash and Instacart in the US instant delivery space, and a co-branded giveaway of this character differentiates Gopuff's beverage category offering in a way that neither competitor has replicated at the same register of absurdist humour. By embedding the hot tub giveaway inside a normal purchase flow, the campaign converts habitual Gopuff users into Liquid Death buyers without requiring a separate promotional opt-in step.
The holiday timing is also deliberate. December is a peak period for gifting, gathering, and beverage consumption across the United States, and Liquid Death has a documented history of subverting seasonal conventions — including a 2021 limited-edition skateboard produced with Tony Hawk using Hawk's blood in the paint, as noted by marketingdive.com, and a Chipotle makeup palette collaboration, per Greermosher Works. 'Seasons Bleedings' continues that lineage, applying the brand's performance-genre sensibility to a holiday ad format that most non-alcoholic drinks competitors approach with warmth and sincerity.
The LD Creative Team produced 'Seasons Bleedings' entirely in-house. The campaign is a single-asset film execution, classified under the Performance genre, and the creative approach draws directly from Liquid Death's established visual and tonal vocabulary: horror-adjacent imagery, deadpan excess, and the kind of prize specification — twenty jets, eleven cupholders — that functions simultaneously as product detail and comic punchline. The title itself, 'Seasons Bleedings,' is a portmanteau that announces intent before a single frame plays, collapsing the warmth of a seasonal greeting into the brand's signature mock-menace register.
Production credits for 'Seasons Bleedings' are not publicly documented beyond the agency attribution to the LD Creative Team, also credited as LD Death Machine in the adsoftheworld.com archive. What is documentable is the structural craft of the mechanic as communicated through the film: the hot tub is presented not as a luxury aspiration but as an absurd quantity problem — six seats, twenty jets, eleven cupholders — with the cupholder count functioning as the campaign's visual and verbal punchline. Eleven cupholders on a hot tub designed to seat six people is not an oversight; it is a deliberate overspecification that mirrors Liquid Death's broader brand logic, in which excess and irreverence serve as credibility signals to its core audience.
The limited-edition bathing suit secondary incentive reinforces the film's tonal register. Co-branded merchandise in the Food and Drink category typically skews toward aspirational or collector positioning; here, a bathing suit worn in a hot tub functions as both a wearable advertisement and a self-aware nod to the absurdity of the prize itself. The single-film format, delivered through Gopuff's ecosystem in the United States, concentrates the campaign's creative investment into one high-impact asset rather than distributing it across a multi-touchpoint narrative architecture.
No verified performance data for 'Seasons Bleedings' is publicly available. No published sales lift, revenue attribution, redemption rates, or engagement metrics have been released by Liquid Death, Gopuff, or the LD Creative Team, and the campaign does not appear in the Cannes Lions, Effies, One Show, D&AD, Clios, Webby, or WARC award databases, according to clapboard.com.
Structural analysis offers a more reliable frame for assessment. The twenty-dollar minimum purchase threshold is calibrated to be achievable in a single Gopuff order — low enough to capture impulse buyers, high enough to move meaningful volume. The promotional window, running from December 18, 2024 through January 3, 2025 per clapboard.com, captures both the peak holiday gifting period and the post-Christmas consumption window, two distinct demand moments within a single campaign flight. The prize — a Liquid Death and Gopuff co-branded hot tub with six seats, twenty jets, and eleven cupholders — is sufficiently specific to generate earned media discussion without requiring paid amplification, functioning as a press object as much as a promotional incentive.
In the United States non-alcoholic drinks market, where Liquid Death's documented revenue trajectory already demonstrates strong consumer demand, 'Seasons Bleedings' is best understood as a channel activation tool rather than a brand-building campaign. It moves existing brand equity into Gopuff's delivery environment, using a single film asset and a structurally simple mechanic to do conversion work that a purely awareness-oriented holiday ad could not accomplish. The Clapboard Score of 71 out of 100 reflects this balance: effective within its defined parameters, though limited in ambition by its single-asset, single-channel construction.
'Seasons Bleedings' is a December 2024 film campaign created by the LD Creative Team for Liquid Death and Gopuff in the United States. Consumers who spent at least twenty dollars on Liquid Death through Gopuff by January 3, 2025 entered a drawing to win a co-branded hot tub and received a limited-edition bathing suit while supplies lasted.
The prize was a Liquid Death and Gopuff co-branded hot tub. According to clapboard.com, the hot tub seats six people, features twenty jets, and includes eleven cupholders. Qualifying purchasers also received a limited-edition co-branded bathing suit while supplies lasted, providing a secondary incentive beyond the headline drawing.
The LD Creative Team — also credited as LD Death Machine by adsoftheworld.com — created 'Seasons Bleedings.' Liquid Death's in-house creative unit produced the campaign as a single film asset, keeping all creative development internal while partnering with Gopuff as the promotional delivery and retail channel across the United States.
Liquid Death consistently subverts seasonal conventions. The brand has previously produced a Tony Hawk skateboard made with Hawk's blood, per marketingdive.com, and a Chipotle makeup palette collaboration, per greermosher.works. 'Seasons Bleedings' applies the same absurdist logic to a holiday film, replacing seasonal warmth with horror-comedy excess and a transactional giveaway mechanic.
The Clapboard Score for 'Seasons Bleedings' is 71 out of 100. The score reflects competent, brand-consistent execution within the Drinks (Non Alcoholic) category and the US holiday advertising landscape, balanced against the campaign's limited scope as a single-asset, single-channel film promotion without documented award recognition or published performance metrics.
Gopuff's on-demand delivery platform in the United States provided Liquid Death with a direct purchase-conversion channel. The twenty-dollar order minimum embedded the giveaway entry inside a normal transaction, removing friction from participation. The partnership also differentiates Gopuff within the instant delivery category against competitors such as DoorDash and Instacart through brand-distinctive co-promotional activity.
.webp)
Creative Collaboration Platform: The Backbone of Modern Creative WorkWhat is a creative collaboration platform?Clapboard defines a creative collaboration platform as the operational core for today’s distributed creative teams. This is not a collection of digital collaboration tools stitched together; Clapboard’s system
Understanding the Creative Production MarketplaceWhat is a Creative Production Marketplace?Clapboard defines a creative production marketplace as a structured ecosystem where brands, agencies, and production talent converge to execute video, advertising, and branded content at scale. Unlike the legacy agency or freelanREAD FULL ARTICLE
The Urgent Need for a Creative Production Operating SystemWhy Traditional Creative Production Models Break DownClapboard sees the creative production landscape shifting under pressure. Content velocity is no longer a buzzword—it’s a mandate. Modern advertising demands relentless output across dozens of channels, each wREAD FULL ARTICLE
