Coca-Cola Holidays Are Coming AI-Generated Festive Ads | Clapboard

Holidays Are Coming (AI-Generated)

Description

In November 2024, Coca-Cola and Coca-Cola Zero launched the "Holidays Are Coming (AI-Generated)" campaign in the United States, marking a bold evolution of their iconic holiday advertising tradition. Partnering with innovative studios Secret Level, Silverside AI, and Wild Card, Coca-Cola crafted three distinct holiday commercials that merge timeless festive imagery with cutting-edge generative AI technology. These ads maintain the heartwarming spirit emblematic of Coca-Cola’s holiday messaging, featuring snowy landscapes, festive animals, and the classic Coca-Cola trucks, while introducing futuristic AI-generated visuals that include digital actors modeled with permission based on real likenesses. This approach not only preserves the brand’s cherished holiday motifs—such as Santa Claus and polar bears in winter forests—but also exemplifies how artificial intelligence can dramatically streamline production. By circumventing the logistical and financial challenges of live filming in winter conditions, Coca-Cola harnessed AI’s capacity to rapidly create immersive and emotionally resonant content without sacrificing creativity or authenticity. The campaign’s three spots, developed using advanced AI models such as Leonardo, Luma, Runway, Kling, and others like OpenAI’s Sora and Minimax, highlight the seamless integration of tradition and innovation in storytelling. From Wild Card’s “Unexpected Santa” emphasizing holiday themes without human portrayals, to Secret Level’s “Secret Santa” featuring AI-generated actors with real likeness authorization, and Silverside AI’s “Silver Santa” focusing on festive animals, each piece reinforces Coca-Cola’s festive heritage while pushing the boundaries of digital advertising. This campaign showcases a visionary blend of technology and nostalgia, reflecting Coca-Cola’s leadership in both creative excellence and technological advancement within the drinks and food sectors, and setting a new standard for holiday advertising in the digital age.

Credits

Client

Coca-Cola, Coca-Cola Zero

Agency

Wild Card, Secret Level, Silverside, Pereira O'Dell (part of Serviceplan Group).

Studio

Wild Card., Secret Level., Silverside AI.

Key Features

AI-generated visuals, highlighting holiday themes without human depictions., focusing on festive animals.

Key Contributor

Jason Zada (Founder, Secret Level).

Technology Used

AI models like Kling, Leonardo, and Runway.

Special Features

Real actors’ likenesses used with permission.

Primary Models

Leonardo, Luma, Runway, Kling.

Additional Models

OpenAI’s Sora and Minimax.

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