#SpreadJoy Holiday Campaign Celebrates Giving and Joy | Clapboard Ad Archive

#SpreadJoy

Description

In December 2021, Klick Health launched the heartfelt #SpreadJoy campaign in the United States, harnessing the power of genuine human connection to inspire acts of kindness and generosity during the holiday season. This film campaign features a three-minute video showcasing hundreds of Klick employees, affectionately known as Klicksters, across the U.S. and Canada who each received a $100 bill with the simple mission to spread joy. Captured through self-filmed clips, these employees embarked on personal journeys of giving back—some combining their funds, others acting individually—to support local businesses, public service providers, and communities that stood strong throughout the challenges of the pandemic. Adorned in festive ‘Klick blue’ scarves, their spontaneous acts of kindness evoked emotional and often tearful responses from recipients, reinforcing the campaign’s resonant message that when you give joy, you get joy. To amplify the impact, Klick pledged to donate $1 to Make-A-Wish Canada for every YouTube view of the #SpreadJoy video, up to $10,000, furthering hope for children facing critical illnesses. Beyond the emotional storytelling, the campaign strategically engaged audiences by inviting them to reflect on their own potential to make a difference with a $100 bill, fostering dialogue and participation through social media. The heartfelt narrative, coupled with a strong call to action and meaningful charitable partnership, positions #SpreadJoy as a powerful example of how brands in the health sector can leverage authentic employee involvement and emotional storytelling to connect deeply with audiences while supporting impactful social causes. This multi-layered communication approach not only celebrates generosity but also strengthens Klick Health’s community and brand values during a poignant time of year.

Credits

Client

Klick Health

Agency

Klick Health, New York, Philadelphia, Toronto, United States of America

Chief Creative Officer

Rich Levy

Executive Creative Director

Mike Bonilla

Producer

Nadia Blake, Laura Denham

Crew

Spencer Brown, Colin O’Young

Editor

Brian Cruz

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Campaign Proposition

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