Hohm Energy Festive Campaign | South Africa’s Solar Revolution | Clapboard Ad Archive

A South African Festive Film

Description

A South African Festive Film is a dynamic digital and film campaign launched in South Africa in November 2023 for the brand Hohm Energy by ad agency Retroviral. Targeting the Household Products and Other industries sectors, this campaign features a single compelling media asset designed to redefine the traditional festive season commercial. Centered around Hohm Energy’s position as South Africa's first ClimateTech solar marketplace, the campaign emphasizes the brand's innovative approach to solar energy adoption. Leveraging their proprietary solar engineering design software, Hohm Energy has crafted over 17,500 personalized solar proposals valued at R3.6 billion, showcasing their technological expertise and commitment to sustainable energy solutions. The creative concept deliberately challenges the conventional festive advertising narrative by promoting rooftop solar adoption as a meaningful and lasting gift – encapsulated in the tagline “Hohm Solar - the gift that keeps on giving.” This social video campaign not only resonates with environmentally conscious consumers but also aligns with broader strategic objectives to accelerate solar energy integration across South African households. By harnessing engaging storytelling and digital media channels, the campaign effectively positions Hohm Energy as a visionary leader in the renewable energy market while inspiring viewers to consider solar power as both a practical solution and a festive gift with enduring impact. The campaign is a testament to the power of blending innovative technology with culturally relevant storytelling to drive behavior change and foster a cleaner, greener future for South Africa. { "campaign_title": "A South African Festive Film", "publication_date": "November 2023", "country": "South Africa", "brand": "Hohm Energy", "agency": "Retroviral", "media_types": ["Digital", "Film"], "industry_sectors": ["Household Products", "Other"], "media_assets_count": 1, "key_person": { "role": "CCO", "name": "Mike Sharman", "agency": "Retroviral" }, "campaign_highlights": { "personalized_proposals": 17500, "proposal_value": "R3.6 billion", "technology": "Proprietary solar engineering design software", "market_position": "South Africa's first ClimateTech solar marketplace", "campaign_message": "Accelerate the adoption of South African rooftop solar via a festive season social video campaign", "tagline": "Hohm Solar - the gift that keeps on giving" } }

Credits

Client

Hohm Energy

Agency

Retroviral

Production House

Panther Punch, Cape Town, South Africa

Creative Director

Mike Sharman, Koketso Masisi

Managing Director

Pippa Misplon

Account Management

Kayli Smit

Director

Oliver Booth

Writers

Mike Sharman, Oliver Booth, Glen Biderman-Pam

Producer

Bryony Webster

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Campaign Proposition

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