Grab CNY: Grab Huatever You Want for a Prosperous Year | Clapboard Ad Archive

CNY 2020: Grab Huatever you want, Grab got!

Description

In January 2020, Grab launched a vibrant digital campaign in Malaysia titled CNY 2020: HUATever you want, Grab got! created by Fishermen Integrated to celebrate the Chinese New Year festivities. This campaign, designed within the Professional Services industry, skillfully blends cultural relevance with brand messaging by featuring a charming film that highlights the art of Tai Chi through the character Little Bro. The narrative cleverly ties the concept of "Huatever," a playful pun on the word "whatever" and the auspicious Cantonese term for prosperity "Huat," to Grab’s comprehensive service offerings, reinforcing the brand’s promise to meet diverse customer needs during this important festive season. Leveraging a strong call to action, viewers are invited to explore all the “Huat” opportunities available through Grab’s platform via the hashtag #GrabHuatever and a dedicated web link, encouraging engagement and driving traffic to the brand’s ecosystem. The campaign’s tone is festive, uplifting, and culturally resonant, making it relatable and memorable for the target audience. By positioning Grab as the go-to solution for all things needed to usher in a prosperous new year, the campaign not only enhances brand affinity but also strategically aligns Grab’s services with a meaningful cultural celebration, strengthening its market presence. The digital format allows for broad and targeted reach, optimizing brand visibility while capturing the celebratory spirit of the Chinese New Year in a uniquely modern context.

Credits

Client

Grab

Agency

Fishermen Integrated, Subang Jaya, Malaysia

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