This Göteborg Film Festival campaign challenges power and empathy through immersive, symbolic storytelling— Clapboard's Global Ad Archive.
Eternels - Puy du Fou | Clapboard Ad Archive
Éternels is a masterful campaign for Puy du Fou, crafted by Les Gros Mots in 2019, that elevates the French leisure brand through a cinematic journey traversing centuries of history within the park’s immersive environments. This film, directed with precision and artistry, follows Louis, a soldier on a timeless quest for his beloved, using Puy du Fou’s spectacular live performances as both the narrative setting and the emotional engine of the story. The campaign’s use of FORMAT#5 EXEMPLARY STORY from Clapboard’s taxonomy is evident in how the park’s unique historical spectacles are integral to the plot rather than mere backdrop, embodying the visitor’s experience of being transported through time by breathtaking reenactments and extraordinary feats of stunt work, horsemanship, and artistry. The storytelling is heightened by an original score performed by the Prague Symphonic Ensemble, which deepens the emotional resonance and underscores the epic scope of Louis’s odyssey, reinforcing Puy du Fou’s positioning as a destination where history is not just observed but lived. Les Gros Mots expertly blend narrative and brand identity, ensuring that the film’s sweeping visuals and dramatic arc serve to inspire awe and anticipation for the park’s immersive leisure offering. The campaign strategically leverages digital channels to extend engagement, inviting audiences to explore the park’s rich heritage and facilitating direct booking, which aligns with contemporary travel and leisure marketing imperatives. Clapboard rates this campaign 69/100. Éternels matters to the industry because it demonstrates how heritage-based leisure brands can harness cinematic storytelling to transform visitor experiences into emotionally charged narratives that drive both brand affinity and conversion.
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