Future Generali Campaign on Disability Inclusion | Clapboard

#DisabledByYourJudgement

Description

In November 2022, Future Generali launched the impactful campaign #DisabledByYourJudgement in India, developed by Jio Creative Labs, to coincide with DiversAbility Week 2022. This Digital, Direct, and Film media initiative powerfully highlights the challenges faced by differently abled individuals when subjected to judgment and bias. Rooted in the Insurance and Public Interest sectors, the campaign underscores Future Generali’s commitment as an inclusive employer that values candidates for their true abilities rather than their disabilities. Through a compelling single media asset, the film invites viewers to listen directly to the voices of the differently abled community, emphasizing the importance of keeping an open mind and educating ourselves about diversity. By celebrating the skills and talents of these individuals, Future Generali not only raises awareness but also affirms its ongoing dedication to fostering a workplace environment where everyone has the opportunity to thrive. This communication strategy leverages emotional storytelling to challenge societal prejudices, fostering empathy and encouraging a cultural shift towards inclusion, respect, and equal opportunity. Through thoughtful engagement across digital and direct channels, the campaign seeks to inspire organizations and individuals alike to reconsider their perceptions and embrace diversity as a core strength. Ultimately, #DisabledByYourJudgement serves as a poignant reminder that disabling someone begins not with their physical differences but with the biases people hold against them.

Credits

Client

Future Generali

Agency

Jio Creative Labs

Creative Director

Aman Aggarwal, Ankit Sharma

Creative Team

Atul Gadhavi, Richa Bajaj, Aman Aggarwal

Account Management

Arnav Barman, Dipti Parwani

Production House

Jio Creative Labs

Director

Achint Bansal

Producer

Satya Iyer

Editor

Noor Memon

Post Producer

Mohammad Sharique

Music

Shebin Mathew

Director’s Assistant

Kohmal Khanna

Assistant Director

Dhruvin Doshi

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