Build “Success Story” at DPU – Education & Future Workforce | Clapboard Ad Archive

Fear Of Falling - Nobel Hygiene, Friends | Clapboard Ad Archive — archive collection thumbnail

Fear Of Falling - Nobel Hygiene, Friends | Clapboard Ad Archive

Fear Of Falling is a 2021 campaign by Friends and Nobel Hygiene that confronts a critical yet frequently neglected health issue in India’s eldercare landscape: the risk and emotional burden of accidental falls among older adults. Anchored in the healthcare and personal accessories market category, this film campaign uses a straightforward problem–solution framework that Clapboard classifies as FORMAT#2—Show the Problem, effectively spotlighting the alarming statistic that one in every four elderly people experiences a fall, a figure translated into a personal and urgent question—Is someone you love next? The campaign’s direct and empathetic messaging cuts through cultural reticence around elder vulnerability, urging families to acknowledge the real dangers within their homes and to adopt preventative measures. The hashtag #OneInFour drives awareness while #BreakTheFall functions as a call to action, subtly positioning Friends adult diapers as a pragmatic element of care that helps mitigate the consequences of such incidents without overt product hard sell. This approach aligns Friends and Nobel Hygiene as responsible partners in elder health management, blending social awareness with product relevance in a sensitive manner. The campaign’s narrative style is deliberately simple, relying on relatable storytelling and emotional engagement to provoke reflection and vigilance among caregivers, leveraging digital channels like YouTube to reach an increasingly health-conscious Indian audience. With over 5.9 million views, the campaign achieved significant reach, underscoring the latent demand for eldercare conversations despite modest interactive engagement. The film’s tone is sober and urgent, fostering trust through clarity and empathy rather than dramatization or abstract symbolism. The campaign culminates in a clear product call-to-action, directing viewers to the Friends Diaper online collection, integrating education and commerce seamlessly. Clapboard rates this campaign 63/100. Fear Of Falling matters to the industry because it demonstrates how healthcare brands can responsibly navigate taboo subjects through measured storytelling that prioritizes awareness and prevention while positioning their products as genuine solutions within overlooked market segments.

Campaign Proposition

The “Build ‘Success Story’” campaign by DPU, launched in Thailand in 2023, positions the university as a facilitator for individuals to discover and realize their unique potential and career aspirations. The core brand proposition emphasizes empowerment through personalized education pathways that focus on hands-on experience, future-ready skills, and aligning personal strengths with evolving business and workforce trends. Rather than prescribing a fixed definition of success, the campaign underscores the value of self-discovery and courage to break boundaries, promoting DPU’s innovative curricula designed to prepare students for the dynamic demands of the modern workforce. Strategically, the campaign taps into a prevalent insight within the youth demographic: many young people either have clearly defined dreams or are still in the process of exploring their identities and professional goals. By addressing both those with concrete ambitions and those uncertain about their future, the campaign broadens its appeal and reduces potential anxiety about career choice. The creative narrative leverages motivational and inclusive messaging, encouraging viewers to “unlock limits” and proactively shape their own futures through education. It builds emotional resonance by acknowledging diverse paths to success, while reinforcing DPU’s market positioning as a pragmatic, experience-based institution tailored to future business and workforce realities. The integration of clear call-to-action and digital accessibility further supports engagement and enrollment pathways, translating the insight-driven message into measurable consumer response.

Creative Device

FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to. This campaign centers on the diverse journeys and dreams of potential students, highlighting “building your own success story” at DPU. The narrative emphasizes relatable aspirations and the personal paths to success, inviting viewers to see themselves in the ad’s scenarios. Instead of a structured story arc or symbolic execution, the messaging encourages various types of learners to identify with the depicted ambitions, reflecting the target audience’s experiences and future goals. The campaign is constructed to inspire direct identification and aspiration, the essence of Associated User Imagery. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

Competitive Planks

It appears the brand name is not provided in the campaign details. However, given the context—a professional film campaign titled "Build 'Success Story'" published in Thailand in 2023, linking Education industry content within a Healthcare market category—I will identify key competitors operating at the intersection of Education and Healthcare markets in Thailand. Assuming the brand is an educational institution or service focusing on healthcare education or training, here are the top 5 competitors likely to be relevant, with their market positioning:

Mahidol University – Faculty of Medicine – Positioned as Thailand’s premier medical education institution, it combines world-class research with clinical excellence, leveraging a long heritage to produce highly skilled healthcare professionals.

Chulalongkorn University – Faculty of Nursing – Differentiates itself through innovative nursing education programs incorporating modern technologies and a holistic approach to healthcare practice and community engagement.

Bangkok Dusit Medical Services (BDMS) Education Center – Positioned uniquely as part of a leading hospital network, offering practical, hands-on healthcare training directly linked with career pathways in top medical facilities.

Asian Institute of Technology (Health Systems Management) – Focuses on interdisciplinary healthcare education blending technology and management, targeting future healthcare leaders capable of improving system efficiencies in Thailand and Southeast Asia.

Ramathibodi School of Nursing – Known for integrating academic rigor with clinical practice, it emphasizes evidence-based learning and research to prepare nurses for diverse healthcare environments both locally and internationally.