Ford Mustang Mach-E: Fast Charging vs Smartphone | Clapboard Ad Archive

Car vs Phone

Description

Ford’s digital campaign "Ford Mustang Mach-E Charges Faster than Smartphone! 🤯" launched in the United Kingdom in 2022, leverages a fresh and engaging approach to highlight the innovative technology embedded in the all-new electric Mustang Mach-E. Created by VMLY&R and shaped by the creative insights of César and Pjotr, the campaign uses a single compelling media asset featuring a hands-on comparison between the Mustang Mach-E and a flagship smartphone. Collaborating with influencer Gadgets Boy, the campaign creatively juxtaposes the car’s cutting-edge features, particularly its fast-charging capability using 150Kw DC Fast Chargers, against the familiar technology of smartphones. This comparison not only emphasizes the car’s advanced engineering but also connects with a tech-savvy audience by framing automotive technology in relatable terms. The campaign’s playful yet informative tone, supported by high-quality footage filmed and edited through Ford, positions the Mustang Mach-E as not just a vehicle but a smart, future-ready device on wheels. By integrating digital influencer participation and encouraging dialogue through social media channels, the campaign maximizes engagement and visibility across platforms such as YouTube, Twitter, Instagram, Facebook, and TikTok, fostering a community of tech enthusiasts and potential buyers. Overall, this campaign successfully bridges the gap between automotive innovation and everyday technology, reinforcing Ford’s leadership in electric vehicle advancements and appealing to a younger, digitally-native consumer base.

Credits

Client

Ford

Agency

VMLY&R

Art Director

Pjotr Barakov

Copywriter

Cesar Rodd (Rodriguez)

Creative Director

Josephine Burns

Executive Creative Director

Julian Watt

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Campaign Proposition

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Creative Device

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