ENYAQ iV SUV Electric | Fully Electric ŠKODA SUV UK | Clapboard Ad Archive

Introducing the fully electric ŠKODA ENYAQ iV SUV

Description

In June 2021, Škoda, in collaboration with ad agency Fallon, launched a captivating film campaign introducing the fully electric ŠKODA ENYAQ iV SUV to the United Kingdom market. This campaign marks Škoda’s significant step into the electric vehicle segment with their first fully electric SUV, positioning the ENYAQ iV as a compelling fusion of electric innovation and stylish design within the automotive industry. The advertisement creatively personifies the vehicle through two robot characters, PU-RR and GR-RR, embodying contrasting traits—PU-RR represents a smooth, purring electric drive, while GR-RR showcases bold attitude, inviting consumers to identify with either character. The clever use of these robot personas not only engages viewers emotionally but also highlights the vehicle’s dynamic capabilities and eco-friendly technology. The campaign’s communication strategy leverages a memorable hashtag, #purrandgrrr, to foster social media interaction and brand engagement, driving traffic to Škoda’s online platforms where potential customers can explore detailed information and immersive content about the ENYAQ iV experience. The campaign further emphasizes exclusive features such as the Crystal Face available in premium packages, enhancing the vehicle’s appeal to style-conscious consumers. With a single high-impact media asset, this campaign effectively combines storytelling, product innovation, and digital interactivity, reinforcing Škoda’s transition towards sustainable mobility solutions while maintaining brand personality. By integrating clear calls to action directing audiences to discover more via YouTube playlists and social media channels including Facebook, Instagram, and Twitter, the campaign ensures a seamless connection between television advertising and digital engagement, amplifying its reach and impact within the competitive electric vehicle market.

Credits

Client

Škoda

Agency

Fallon, Fallon London, UK

More like this

Change Your Perspective - Bentley | Clapboard Ad Archive

Change Your Perspective from Bentley, conceived by agency Keko for the United Kingdom market in Year: 2021, marks a decisive new chapter in sustainable luxury automotive marketing, positioning the first Flying Spur Hybrid as proof that environmental responsibility and uncompromised performance can coexist at the pinnacle of craftsmanship. Anchored by a visually arresting film, the campaign follows an artist as they traverse a city that, powered by the Flying Spur Hybrid’s cutting-edge technology, morphs from a familiar urban expanse into a futuristic landscape pulsing with optimism and ecological consciousness—a transformation that elegantly symbolizes the brand’s own evolution. Rather than lean on direct demonstration or customer testimonial, the creative approach—what Clapboard’s taxonomy identifies as FORMAT#9—Symbolize the Benefit—deploys sweeping visual metaphors and shifting cityscapes to represent the seamless integration of hybrid innovation and luxury, using the artist’s journey as an allegory for how technology can inspire and liberate new perspectives within established traditions. The market communication leverages this symbolism to address a rising cohort of affluent, sustainability-minded consumers who refuse to choose between exclusivity, driving sophistication, and a meaningful contribution to a lower-carbon future. The film’s tonal balance of aspiration and credibility finds specific detail in highlighted product credentials—exceptional fuel economy, reduced CO2 emissions, and a plug-in hybrid drive cycle—inviting those accustomed to the grand tourer category to recognize Bentley’s commitment to engineering leadership within the luxury segment. As views soared well beyond the 100,000 threshold, the campaign effectively galvanized conversation and engagement, further substantiating the relevance of the Flying Spur Hybrid at a time when the likes of Rolls-Royce, Mercedes-Maybach, and Porsche are all recalibrating their own approaches to innovation and environmental stewardship. Clapboard rates this 71/100. For the automotive sector, Change Your Perspective matters because it reframes the narrative of heritage luxury by presenting sustainability not as a concession but as an inspiring driver of design, performance, and cultural cachet.

Campaign Proposition

The campaign for the fully electric ŠKODA ENYAQ iV SUV positions the brand as a forward-thinking automotive manufacturer embracing sustainable mobility without sacrificing personality or character. By introducing the ENYAQ iV as ŠKODA’s first fully electric SUV, the campaign emphasizes innovation and environmental responsibility while maintaining the brand’s reputation for practicality and accessible technology. The use of anthropomorphic characters—PU-RR and GR-RR—symbolizes the vehicle’s dual nature: a combination of smooth, electric efficiency (“purrs electric”) and dynamic, confident attitude (“grrrs attitude”), reflecting versatility appealing to a broad range of consumer preferences. Strategically, the campaign leverages a playful, relatable creative approach to demystify electric vehicles and to engage audiences who may be curious but hesitant about adopting new EV technology. By framing the ENYAQ iV with distinct personalities, it personalizes the experience, making the transition to electric more approachable and less technical. The UK-focused launch, supported by a rich digital ecosystem including YouTube playlists and active social media channels, targets environmentally conscious consumers in an evolving market seeking sustainable alternatives without compromising style or performance. The campaign also highlights premium features like the Crystal Face lighting on select trims, subtly communicating advanced technology and design sophistication to discerning buyers. Overall, the campaign reflects ŠKODA’s intent to balance innovation with accessibility, positioning the ENYAQ iV as a credible and desirable entry point into electric mobility for mainstream UK consumers.

Creative Device

FORMAT#9 SYMBOLIZE THE BENEFIT — Uses symbols or exaggerated visuals to represent the product’s positive impact. This campaign most likely employs the "Symbolize the Benefit" format. Key clues include the introduction of the ŠKODA ENYAQ iV alongside the characters “PU-RR” and “GR-RR,” which are anthropomorphized robots symbolizing the dual traits of the car: “Purrs electric” (quiet, smooth performance) and “Grrrs attitude” (strong, bold presence). The campaign leans into metaphor and personification by using the robots’ sounds and behaviors to dramatize and symbolize the unique selling points of the electric SUV, rather than literally demonstrating features or telling a story arc with a problem and resolution. There is no testimonial, celebrity, parody, or explicit comparison; instead, the creative center is representational and stylized, focusing on how the product feels and performs through symbolic characters. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

Born with Two Hearts - Lambourghini | Clapboard Ad Archive — archive collection thumbnail

Born with Two Hearts - Lambourghini | Clapboard Ad Archive

Lamborghini’s 2024 international campaign Born with Two Hearts, created by agency Dude, signals a transformative moment for the brand and the luxury automotive category with the global launch of the Urus SE, its first hybrid plug-in super SUV. The creative anchors itself in a striking dual-heart metaphor, dramatising the fusion of power and emotion that has long defined Lamborghini’s identity — now symbolised through the twin pulse of a hybrid drivetrain that marries combustion and electric performance in a single, elevated emotional experience. Eschewing literal demonstration for evocative symbolism, the film visualises drivers as beings with two heartbeats, aligning human desire for intensity and connection with the vehicle’s dual-motor capability, an approach sitting squarely in Clapboard’s FORMAT#9—Symbolize the Benefit. In positioning the Urus SE, Lamborghini communicates a brand proposition rooted in audacious innovation, inviting luxury buyers to embrace a new dimension of possibility without sacrificing heritage or exhilaration. The campaign reframes hybridity for a category traditionally skeptical of electrification—no longer simply a concession to sustainability but an amplifier of the driving thrill, further underscored by the Urus SE’s refined new design, optimised aerodynamics, and seamless interplay between high-torque electric response and traditional supercar combustion. Amplified by a high-impact film asset that has engaged a substantial global audience across YouTube and social platforms under rallying calls like Dare To Live More, Born with Two Hearts contextualises the move to hybrid within Lamborghini’s larger narrative of stretching what a performance brand can stand for, targeting affluent enthusiasts whose expectations for power now extend to emotional resonance and sustainable leadership. The work finds fresh territory within a market defined by storied rivals — Ferrari’s motorsport heritage, Porsche’s usability and precision, Aston Martin’s refined grand touring, McLaren’s technical purism, and Bentley’s opulent comfort — carving out a distinctly Lamborghini brand voice that fuses visceral sensation with technological progression. Clapboard rates this 80/100. As luxury performance brands recalibrate for an electrified future, Born with Two Hearts matters because it demonstrates how bold creative storytelling can render technological advancement not as compromise, but as a reinvented promise of emotional connection and aspiration.

#sparksomethingbeautiful - FIAT | Clapboard Ad Archive — archive collection thumbnail

#sparksomethingbeautiful - FIAT | Clapboard Ad Archive

The #sparksomethingbeautiful campaign for the all-new, all-electric Fiat 500 launched in the United Kingdom in 2021 marks a decisive statement from Fiat as it redefines its iconic model through a seamless fusion of timeless Italian design and progressive electric technology. Crafted by the agency Milk Money, this automotive campaign leverages a visual and conceptual language that embodies what Clapboard’s taxonomy identifies as FORMAT#9—Symbolize the Benefit—using metaphor and symbolic imagery to convey the transformative power of electric mobility as a source of beauty, inspiration, and joyful driving. The campaign steers clear of conventional automotive clichés such as direct product demonstrations or celebrity endorsements, instead inviting viewers to experience the Fiat 500 Electric as a spark that ignites a new era of sustainable innovation without sacrificing the brand’s storied heritage. Strategically targeted at environmentally conscious urban drivers in the UK who demand both style and substance, the campaign employs a digital-first approach centered on a film asset disseminated across social platforms including YouTube, Facebook, Instagram, and X, reinforcing Fiat’s commitment to building a connected community around the shift to electric vehicles. The narrative emphasizes the car’s dual identity as an evolution and a revolution, appealing to consumers’ emotional connections with the classic 500 while framing electric technology as the catalyst for a more joyful, responsible driving experience. The campaign’s moderate yet focused digital engagement supports Fiat’s positioning as a brand that respects its legacy while embracing the future of automotive mobility. The hashtag #sparksomethingbeautiful encapsulates this ethos, suggesting that each journey with the Fiat 500 Electric kindles moments of beauty and inspiration, resonating with a lifestyle that values design, innovation, and environmental stewardship. The campaign earns 63/100 in Clapboard’s global creative archive. This campaign matters to the automotive industry because it demonstrates how legacy brands can authentically marry heritage and sustainability through symbolic storytelling that resonates with modern consumers seeking both emotional connection and technological progress.

Pioneering Performance Again - Peugeot | Clapboard Ad Archive — archive collection thumbnail

Pioneering Performance Again - Peugeot | Clapboard Ad Archive

Peugeot’s 2021 campaign Pioneering Performance Again, developed by Omnicom for the French automotive market, centers on the dramatic reveal of the Peugeot 9X8 WEC Hypercar, presenting it as the ultimate embodiment of what the brand terms Neo-Performance. This campaign stakes Peugeot’s claim as a forefront innovator in automotive engineering by focusing exclusively on the vehicle’s unique identity and technical prowess rather than narrative or testimonial elements. The campaign’s core message, conveyed through a single, high-impact film asset, revolves around the 9X8’s dual nature: engineered to race and designed to fight, encapsulating a renewed vision of hypercar performance that blends cutting-edge technology with Peugeot’s racing heritage. By adopting what Clapboard’s taxonomy classifies as FORMAT#11 UNIQUE PERSONALITY PROPERTY, the campaign eschews celebrity endorsements or direct comparisons and instead champions the intrinsic qualities and distinctive engineering of the 9X8 as the defining feature of the brand’s innovation. Strategically, this approach leverages the cultural cachet of motorsport and high-performance vehicles to engage a discerning audience that values sophistication, speed, and advanced design, positioning Peugeot as a leader in a competitive segment where technological excellence and futuristic aesthetics are paramount. The campaign’s digital extension across platforms such as Facebook, Instagram, Twitter, and LinkedIn complements the film’s visual power, driving engagement within the Peugeot Universe and directing enthusiasts to the brand’s official website for a deeper exploration of the hypercar’s capabilities. With a digital footprint exceeding 397,000 views and nearly 700 comments, the campaign demonstrates meaningful resonance among automotive enthusiasts and performance-oriented consumers. This focused, product-centric strategy elevates Peugeot’s brand equity by aligning its historic motorsport pedigree with a forward-looking vision of innovation and design excellence. Clapboard rates this campaign 71/100. This campaign matters to the automotive industry because it exemplifies how a brand can harness a unique product identity to redefine performance narratives while reinforcing technological leadership in a category driven by constant innovation.