FIAT 500e Giorgio Armani Collector’s Edition | Clapboard

Ovation

Description

Launched in October 2024 in Italy, the Ovation campaign for FIAT’s 500e Giorgio Armani Collector’s Edition exemplifies a masterful fusion of automotive innovation and high fashion, crafted by the renowned agency 777, founded by Armando Testa and Herezie. This film-based campaign, supported by TV, print, digital, and social media, heralds the arrival of a unique collaboration between two iconic brands, introducing a limited series available across Europe, with upcoming availability in the Middle East, Africa, and North America. The narrative elegantly unfolds as a young man departs the Armani Hotel in Milan, heading towards his 500e Giorgio Armani Collector’s Edition, parked just outside the entrance. As he collects the car keys and drives through the city’s deserted streets, the haunting melody of “Città Vuota” intensifies the surreal, empty urban atmosphere. The intrigue builds until the 500e reaches Milan’s famous via Montenapoleone, transformed into an extraordinary open-air runway. Here, a sophisticated crowd applauds the car’s elegant passage with a heartfelt ovation, celebrating this exquisite new model. The campaign's evocative tagline, don’t drive it. Wear it., encapsulates the distinctive blend of automotive excellence with sartorial luxury, emphasizing the 500e’s unique design features such as signature Giorgio Armani wheels, refined interiors, and exclusive Dark Green and Ceramic Greige color options. Meticulously filmed on closed city streets with full municipal permission and professional drivers, the campaign reinforces FIAT’s commitment to innovation and style in electric mobility, highlighting the car’s electric consumption, zero CO2 emissions, and a driving range up to 312 km. The Ovation campaign powerfully positions the Fiat 500e Giorgio Armani Collector’s Edition not merely as a vehicle, but as a timeless accessory that redefines urban elegance and modern electric driving.

Credits

Client

FIAT

Agency

777

Executive Creative Director

Andrea Stillacci

Creative Director

Raffaele Balducci

Creative Team

Federico Albanese, Marta Foli, Thomas Marino

Account Management

Stefano Piccini, Federica Tos

Producer

Buddy Film, Alessio Gramazio

Director

Federico Brugia

Cinematographer

Marcello Dapporto

Title

Città Vuota

Composers

D. Pomus / M. Shuman / G. Cassia

Publishing

Warner Music Publishing Italy Srl

Master

Red Rose Productions

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