CLIMATE+ - Earthrise, Oxfam | Clapboard Ad Archive

CLIMATE+ marks a collaborative pivot from Earthrise and Oxfam in the United Kingdom’s public service communications landscape, delivering a five-part video series that interrogates the intersection of climate change and systemic social justice issues with intellectual rigor and creative assurance. Deploying a weekly episodic release strategy across YouTube, Instagram, TikTok, and Oxfam’s website, the campaign positions itself as an accessible yet incisive exploration of the multifaceted consequences of the climate crisis and the urgent policy imperatives it generates. Structured thematically, the series begins with climate activist Joyce Koech foregrounding the compounded risks facing women and girls—especially across the Global South—and the necessity of embedding gender equity into climate resilience strategies. Subsequent episodes widen the aperture, examining the relationship between climate shocks and conflict, interrogating the class dimensions of British climate activism by highlighting the disproportionate exposure and vulnerability of marginalized communities, and framing climate change as an escalating public health emergency. The final episode turns a critical lens on colonial legacies, linking historic extraction and exploitation directly to contemporary disparities in emissions and adaptation burdens, and amplifying calls for reparative action and a just, inclusive transition. Throughout, the campaign leans into a testimonial-led format that sits squarely in Clapboard’s FORMAT#7 — Presenter Testimonial — foregrounding first-person narratives from advocates and directly affected individuals rather than deferring to abstract expertise or mediating voices. This structure underscores authenticity and urgency, challenging prevailing narratives and encouraging audiences to confront the interconnectedness of environmental and social injustices. Where traditional environmental sector campaigns by brands like Greenpeace UK, Friends of the Earth UK, and WWF UK either focus on direct action, community movements, or conservation policy, CLIMATE+ distinguishes itself by dissecting the complexity of climate justice at a granular level and making marginalized perspectives central to its storytelling. The campaign earns 69/100 in Clapboard’s global creative archive. As a demonstration of how purposeful format, platform-native storytelling, and intersectional narratives coalesce, CLIMATE+ signals the maturation of public service climate communications toward a more inclusive and structurally critical paradigm.