a Summer of Refreshers with the Pink Spritz, starring Paige DeSorbo - Dunkin' | Clapboard Ad Archive

Dunkin's 2025 campaign a Summer of Refreshers with the Pink Spritz, created by Maximum Effort, marks a strategic seasonal activation that harnesses the star power of Paige DeSorbo to introduce a new non-alcoholic beverage designed to capture the essence of summer refreshment. This campaign leverages the allure of a familiar influencer whose lifestyle and persona align seamlessly with Dunkin's youthful, vibrant consumer base, making the Pink Spritz not just a drink but an aspirational accessory for the warmer months. The film medium spotlights the Pink Spritz’s blend of sparkling and fruity flavors through visually enticing imagery that underscores its appeal as a sophisticated yet accessible refreshment, positioning it as an essential addition to Dunkin’s summer menu. By centering the campaign on ongoing characters or celebrities, an approach that sits squarely in Clapboard’s FORMAT#8—Ongoing Characters or Celebrities—the brand builds continuity and deepens emotional connection, increasing recall and engagement across its target demographic within the competitive Food & Drink market category. The campaign’s single media asset is tightly focused, demonstrating Maximum Effort’s capacity to convey a clear, compelling message with economy and style, aligning perfectly with the fast-paced consumption habits of Dunkin’s audience. The Pink Spritz’s launch taps into the zeitgeist of seasonal beverage innovation, capitalizing on consumers’ desire for novel, flavorful experiences that enhance daily rituals. Dunkin’s pairing with Maximum Effort underscores the brand’s commitment to bold, culturally resonant marketing that transcends mere product promotion to create a lifestyle moment. The campaign earns 61/100 in Clapboard’s global creative archive. This campaign matters because it demonstrates how integrating a well-curated celebrity partnership within a seasonal product launch can sharpen brand relevance and sustain consumer interest in a crowded category where innovation must be both visually arresting and instantly relatable.