Dunkin' Run Campaign | Boost Your Day with Iced Coffee | Clapboard

Run

Description

Run is a dynamic campaign launched in 2021 in the United States for Dunkin', crafted by the acclaimed ad agency BBDO. This film-focused campaign captures the essence of energizing your day with Dunkin's iced coffee, made from the finest beans and expertly brewed to fuel your momentum. Positioned within the non-alcoholic drinks and food industries, Run cleverly plays on the idea of getting moving—not literally running, but sparking the motivation to reengage with daily life and activities. The campaign’s messaging encourages consumers to embrace the moment, using Dunkin’s iced coffee as a catalyst to jumpstart their day and get back to experiencing the world around them. Through compelling storytelling and relatable language, Run effectively connects with a broad audience seeking both refreshment and a boost of energy. With just one media asset, this campaign maximizes impact by focusing sharply on the brand’s core promise of quality and revitalization, reflecting Dunkin’s commitment to helping customers power through their routines with ease and enjoyment.

Credits

Client

Dunkin'

Agency

BBDO

Chief Creative Officer

David Lubars

Executive Creative Director

Doug Fallon, Steven Fogel

Creative Director

Talon Gustafson, Brian Pinkley

Producer

Diane Hill, Dan Blaney, Corie Rosenblatt, Jim Santora, Anna Hashmi, Jay Shapiro, Margarita Mutuc

Music

Julia Millison

Account Management

Carrie White, Alex Castellanos

Production House

Corner Shop

Director

Peter Martin

Post Production

Mackcut, Sam Shaffer

Editor

Erik Laroi, Mike Rizzo

Vfx Studio

The Mill

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Campaign Proposition

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