This Disney campaign unites A24, Disney, and NBA in a rhythmic, genre-blending holiday promo starring Timothée Chalamet— Clapboard's Global Ad Archive.
Let's Bring Productions Home - True To Texas | Clapboard Ad Archive
The True To Texas campaign Let’s Bring Productions Home stakes a bold claim in 2025 for the state as a premier destination for film production, challenging the industry norm of Texas stories being filmed elsewhere by emphasizing local economic impact, job creation, and cultural authenticity. Crafted by Stray Vista Studios and Texans in Texas, this film campaign employs a star-studded lineup of Texas-born celebrities including Matthew McConaughey, Woody Harrelson, Dennis Quaid, Billy Bob Thornton, and Renée Zellweger to embody the state’s creative identity and rally support for building a sustainable filmmaking ecosystem within Texas. The campaign’s narrative avoids conventional plot mechanics, opting instead for an evocative showcase of these familiar figures as symbols of regional pride and industry potential, which aligns with Clapboard’s FORMAT#8—ONGOING CHARACTERS OR CELEBRITIES classification, leveraging repeated celebrity presence to forge emotional resonance and brand recall. The production quality is elevated by the involvement of an Emmy-nominated cinematographer and a noted director, ensuring that the visual storytelling matches the campaign’s ambition to reposition Texas not merely as a scenic backdrop but as an active hub where local talent, crew, and resources converge to create compelling cinema. This strategic positioning addresses a significant industry insight that filming outside Texas siphons economic benefits away from the state, and the campaign’s messaging directly appeals to filmmakers, producers, and policymakers by highlighting the tangible benefits of keeping productions local—from boosting regional economies to sustaining creative communities. The collaboration between True To Texas and its agencies demonstrates a tightly integrated approach that combines star power, authentic storytelling, and a clear call to action, advocating for Texas as a competitive player in a crowded entertainment market dominated by established centers like Los Angeles and New York. The campaign earns 73/100 in Clapboard’s global creative archive. Let’s Bring Productions Home matters because it signals a growing trend toward leveraging regional identity and economic incentives to challenge entrenched production geographies, which is increasingly relevant as the film industry seeks new locales that offer authenticity and sustainability.
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