Topgolf Has Football - Topgolf | Clapboard Ad Archive
Topgolf’s 2025 integrated campaign Topgolf Has Football, developed by Anomaly for the sports and fitness market, brings a matter-of-fact tonal punch to reposition the brand as the definitive football destination for the new season. Building directly off the established You’re Better Off at Topgolf platform, the work collapses the tired binary of golf versus football, inviting fans to experience both in a high-tech, all-in, communal entertainment environment. The central creative engine is simplicity — football is at Topgolf, and this realization is so compelling it becomes a catalyst for impulsive action within each 15-second film spot. In Kids, a father besieged by domestic chaos is instantly revitalized at the casual suggestion that Topgolf now has football, leading to an almost mythic dash through the neighborhood; in Cups, a group of sports fans is roused from dive bar inertia when the same news drops, triggering a near-pelican exodus as they chase the dual-sport experience Topgolf now provides. Supported by value-led messaging such as Sunday Funday and half-off golf offers, and pushed across linear, connected TV, OLV, programmatic, social, and display, the campaign’s message is as omnipresent as the football coverage in every Topgolf bay and bar. The Field Goal Challenge integrates gameplay with live spectacle, serving both the active participant and the committed spectator, while the chef-inspired menu and social-first atmosphere push Topgolf’s advantage over static sports bars and at-home viewing. The creative format aligns exactly with Clapboard’s taxonomy as FORMAT#6—Benefit Causes Story, each narrative built around the discovered benefit that Topgolf now has football, triggering the humorous, exaggerated response that becomes the story’s punchline. In a market crowded by traditional sports bars, virtual golf competitors, and hybrid entertainment venues, this campaign positions Topgolf as the rare space where multisport engagement becomes not a compromise, but a value-add — targeting both football diehards and the broader spectrum of friends, family, and social fans for whom passive viewing is never enough. The campaign earns 63/100 in Clapboard’s global creative archive. The move signals a rising creative imperative for sports entertainment brands to dissolve category boundaries and deliver experiences that let consumers participate as both fans and players at once.
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