Goth Life Walk of Shame Campaign in Denmark | Clapboard

Goth Life, Walk of Shame

Description

Goth Life, Walk of Shame is a compelling film campaign launched in Denmark in December 2019 for the Copenhagen Metro by the esteemed ad agency Hjaltelin Stahl. This marketing initiative explores the unique lifestyle and cultural nuances of the Goth community, weaving these elements into the everyday experience of commuting on the metro system. With two media assets in film format, the campaign employs cinematic storytelling to engage and resonate with a diverse audience, emphasizing the convenience, reliability, and modernity of Copenhagen’s public transport. The creative team, led by Art Directors Cecilie Öberg and Sune Overby, alongside Creative Lead Kenneth Kaadtmann and Copywriter Nina Markholt, crafted a narrative that merges subcultural identity with an urban transit experience, highlighting the metro as a seamless extension of personal lifestyle. Director Peter Harton’s vision, supported by Producer Cille Silverwood and DOP Jens Maasbøl, brings a distinct visual style and atmospheric tone, enhanced by Editor Anders Jon and Sound Designer Ole Kristian Krogsted, to create an immersive and memorable communication piece. Senior Account Manager Sandra Amalie Lacoppidan and Client Director Pernille Tramp ensured strategic client alignment and campaign execution, reinforcing Copenhagen Metro's brand positioning as a forward-thinking, accessible transportation option. This campaign not only promotes public transit but also fosters a connection with younger, alternative demographics by embracing and celebrating individuality within the urban environment. By intertwining cultural storytelling with brand messaging, Goth Life, Walk of Shame effectively elevates the Copenhagen Metro beyond mere infrastructure to a part of Copenhagen’s lifestyle fabric.

Credits

Client

Copenhagen Metro

Agency

Hjaltelin Stahl

Art Director

Cecilie Öberg, Sune Overby

Creative Director

Kenneth Kaadtmann

Copywriter

Nina Markholt

Account Management

Sandra Amalie Lacoppidan, Pernille Tramp

Director

Peter Harton

Producer

Cille Silverwood

Cinematographer

Jens Maasbøl

Editor

Anders Jon

Music

Ole Kristian Krogsted

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Campaign Proposition

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Creative Device

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