Time Donors - Conill | Clapboard Ad Archive

With Time Donors, Conill delivered a notable agency self-promotion initiative that channels the spirit of holiday generosity into measurable community action, rooted firmly in the agency’s core competency as both a creative force and a committed corporate citizen within the media and entertainment sector. Launched in the United States in Year: 2013, the campaign pivots on a deceptively simple premise: treating time as the ultimate currency, to be methodically saved by streamlining internal and external meetings before being reinvested directly into local volunteer projects with the Parks Foundation of Miami-Dade and Mujeres de la Tierra in Los Angeles. Conill harnessed technology with a custom-developed app that makes efficiency tangible, prompting employees, vendors, and clients to start a meeting timer and then log the unused minutes on a public campaign website — visible proof of collective intent and impact. Every saved minute becomes a commitment, transformed into real-world labor on agency volunteer day in activities that build parks, restore natural habitats, and visibly improve public spaces. This utilitarian, process-led campaign exemplifies what Clapboard’s taxonomy would classify as FORMAT#1—Demonstration, with the creative focus not on metaphor or narrative but on plainly showing how the system works: the act of timing meetings, tracking saved time, and translating those minutes into hands-on community service. This mechanism underlines both brand ethos and operational accountability, amplifying Conill’s social responsibility through digitally displayed progress that invites both internal stakeholders and sector peers to follow along. By eschewing the flash of traditional agency self-congratulation, the campaign directly involves all participants in the process, making every minute count toward an outcome that resonates well beyond the confines of agency walls. Conill’s work finds a rare confluence of operational efficiency and social contribution, distinctively bridging agency values with external impact and providing a transparent, replicable model for industry peers. Clapboard rates this 63/100. In an era that prizes both purpose and proof, Time Donors matters for its concrete demonstration that efficiency can be a springboard for social contribution when rigorously tracked and communicated with clarity.