Clapboard Campaign on Gun Rights and Human Rights Lawsuit

The Lawsuit for Survival

Description

In November 2023, the groundbreaking campaign "Joaquin Oliver v. USA: The Lawsuit for Survival" was launched across Canada and the United States by the independent agency Zulu Alpha Kilo, addressing the urgent public interest issue of gun violence and human rights. This multifaceted campaign, spanning digital, film, and print media, centers on a powerful 90-second film directed by Nadav Kander of Chelsea Pictures, intimately capturing Manny and Patricia Oliver, whose 17-year-old son Joaquin was tragically killed in the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. The campaign brings to light the Olivers’ unprecedented human rights lawsuit filed against the U.S. government through the Inter-American Commission on Human Rights, demanding recognition that the country’s weak gun policies violate fundamental human rights and deprived Joaquin of his right to life. Featuring raw, emotional testimonies from the Olivers and survivors of gun violence, the film confronts viewers with the critical question of whether another’s right to bear arms can justifiably outweigh an individual’s right to live. Tim Gordon, Chief Creative Officer and Partner at Zulu Alpha Kilo New York, emphasizes the campaign’s belief in the transformative power of creativity coupled with legal action as a bold form of breakthrough thinking in addressing gun violence. Supported by legal representation from Global Action on Gun Violence and George Washington University Law School’s Civil and Human Rights Clinic, the campaign seeks to continue building momentum within the social justice sphere, galvanizing public support to challenge the status quo of U.S. gun legislation. Through evocative storytelling across multiple platforms, "The Lawsuit for Survival" mobilizes a call to action inviting audiences to join the fight against gun violence by visiting www.actiononguns.org, making it a significant movement amplifying the voices of victims and survivors nationwide.

Credits

Agency

Zulu Alpha Kilo

Client

Global Action on Gun Violence

Production House

Chelsea Pictures

Partners

Final Cut, Barking Owl, Rare Medium

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