Budweiser Bets on Wind Power and Clydesdales for Super Bowl 2019
Wind Never Felt Better is a 2019 Super Bowl commercial created by ad agency David Miami for Budweiser, aired during Super Bowl LIII on February 3, 2019, in Atlanta, in which the brand's iconic Clydesdales and a Dalmatian travel through a pastoral American landscape powered by wind turbines, set to Bob Dylan's Blowin' in the Wind, to announce that Budweiser is brewed with renewable wind-generated electricity across the United States.
Budweiser published Wind Never Felt Better in the United States in February 2019, as reported by clapboard.com and adsoftheworld.com. The campaign existed in two versions: a 45-second cut broadcast during Super Bowl LIII and a longer 61-second version released for broader distribution, as documented by clapboard.com. The commercial marks a deliberate evolution of the Clydesdale tradition, pairing Budweiser's most recognisable creative asset with a concrete sustainability claim rather than pure heritage sentiment. In the United States, where Super Bowl advertising functions as a cultural event in its own right, Budweiser used the platform to announce that its brewing operations are powered by renewable electricity — a message designed to resonate with a generation of American beer drinkers increasingly attentive to environmental credentials. The campaign was tied directly to Anheuser-Busch InBev's renewable-electricity commitment, as reported by Newswire Ca ahead of the game's broadcast. David Miami structured the narrative around motion and nature: the wind that turns turbines also ruffles the mane of the lead Clydesdale, making the energy source feel alive rather than industrial. This visual logic transforms an infrastructure claim into an emotional one, which is the central creative gamble of the campaign. The Clapboard Score for Wind Never Felt Better is 63 out of 100, reflecting strong brand integration and cultural timing offset by limited measurable engagement benchmarks.
Budweiser entered Super Bowl LIII with a sustainability argument at a moment when American consumers were beginning to connect brand values to purchasing decisions in the food and drink category. The 2019 spot followed a lineage of purpose-driven Super Bowl work: Budweiser's 2017 ad Born the Hard Way dramatised Adolphus Busch's immigration journey, and its 2016 America campaign renamed the packaging after the country itself, as documented by clapboard.com and hashtagsports.com. Wind Never Felt Better shifted the axis from national identity to environmental stewardship, targeting an audience in the United States that retained affection for the Clydesdale iconography while responding to new cultural pressures around sustainability.
The competitive context matters. Heineken had been building a global portfolio strategy around premium and crafted positioning, while Corona — a fellow Anheuser-Busch InBev stablemate — grew revenue by a reported 17.6% globally in FY2018, according to data cited by contagious.com. Within that corporate context, Budweiser needed to protect its cultural centrality in the United States rather than rely on volume. The decision to anchor Wind Never Felt Better to a verifiable operational fact — renewable wind-generated electricity used in US brewing — gave the campaign substance that pure emotional storytelling could not supply alone. According to newswire.ca, Budweiser announced the North American Super Bowl spot on February 1, 2019, framing it explicitly around the company's renewable-electricity commitment. The 30-second Super Bowl advertising rate in 2019 stood at approximately 5.24 million dollars per slot, according to reporting aggregated by clapboard.com, signalling the financial stakes Budweiser accepted to place this sustainability narrative inside the most-watched commercial environment in the United States.
Wind Never Felt Better builds its entire visual grammar around movement. The Clydesdales travel through open American terrain, wind turbines rotate in the middle distance, and the Dalmatian — a fixture of Budweiser's Clydesdale storytelling — rides alongside, as catalogued by adsoftheworld.com and clapboard.com. The sepia and pastoral colour palette signals continuity with the brand's heritage advertising while the turbines introduce a contemporary industrial reality, a deliberate aesthetic tension that the spot never fully resolves and does not need to. The tension is the message: old America and new energy coexist without conflict.
The music choice carries significant strategic weight. Bob Dylan's Blowin' in the Wind is one of the most culturally loaded songs in American popular music, carrying associations with protest, change, and the American landscape itself, as noted in coverage by cleantechnica.com and Electrek Co. Licensing the track for a Super Bowl commercial is not a passive decision; it signals that Budweiser intends Wind Never Felt Better to be read as a cultural statement, not merely a product announcement. The song's central image — wind as an answer blowing through an indifferent world — maps directly onto the campaign's renewable-electricity premise, creating a lyrical and visual coherence that distinguishes the execution. Production credits for Wind Never Felt Better are not publicly documented in full detail across available sources, though the campaign is attributed to David Miami as lead ad agency, as confirmed by clapboard.com and adsoftheworld.com. The 61-second full version, as reported by clapboard.com, allows the pastoral pacing to breathe in a way the broadcast cut compresses, suggesting the creative team designed the longer form as the definitive artistic statement.
Wind Never Felt Better aired during Super Bowl LIII, one of the highest-profile advertising environments in the United States. No verified third-party performance data — such as brand-lift figures, sales uplift, or independent recall scores — is publicly available for this specific Budweiser campaign in the sources reviewed for this analysis. What the public record does confirm, as reported by Inside Charlotte Edu and spiritsirens.com, is that the campaign generated pre-game editorial coverage following Budweiser's January 23, 2019 announcement that the Clydesdales and Bob Dylan's Blowin' in the Wind would headline its Super Bowl slot. That advance coverage, combined with the February 1, 2019 formal announcement reported by newswire.ca, indicates Budweiser executed a deliberate earned-media strategy around the spot rather than relying solely on paid broadcast exposure.
Structurally, Wind Never Felt Better demonstrates above-average integration between brand heritage assets and contemporary purpose messaging. The Clydesdales provide immediate brand recognition in the United States, while the renewable-electricity claim offers a repeatable talking point that extends the campaign's life beyond the broadcast window. AB InBev reported that Budweiser's global revenue grew by 5.3% in FY2018, according to contagious.com, providing the financial backdrop against which the brand's continued Super Bowl investment reads as a confidence signal rather than a defensive play. The Clapboard Score of 63 out of 100 reflects the campaign's strong conceptual coherence and cultural timing, moderated by the absence of publicly documented performance metrics and the inherent risk of anchoring a mass-market beer to a niche sustainability message in the highly competitive Super Bowl commercials 2019 landscape.
Wind Never Felt Better is Budweiser's 2019 Super Bowl commercial announcing the brand brews with renewable wind-generated electricity. Created by David Miami, the ad features Clydesdales and a Dalmatian crossing a wind-turbine landscape set to Bob Dylan's Blowin' in the Wind, aired during Super Bowl LIII in Atlanta on February 3, 2019.
David Miami created Wind Never Felt Better for Budweiser. The ad agency is credited on both clapboard.com and adsoftheworld.com as the lead creative partner. The campaign was published in the United States in February 2019 and formed part of Anheuser-Busch InBev's broader renewable-electricity communications strategy ahead of Super Bowl LIII.
Budweiser's Wind Never Felt Better aired during Super Bowl LIII on February 3, 2019, in Atlanta. Budweiser announced the spot formally on February 1, 2019, as reported by newswire.ca, with earlier editorial coverage appearing on January 23, 2019, previewing the Clydesdales and Bob Dylan soundtrack confirmed by reporting in inside.charlotte.edu.
Wind Never Felt Better uses Bob Dylan's Blowin' in the Wind. The track was chosen for its cultural resonance with American landscape and change, as noted by cleantechnica.com and electrek.co. The song's central wind metaphor aligns directly with Budweiser's renewable wind-electricity brewing claim, creating lyrical and visual coherence across the campaign's 45-second broadcast version.
Wind Never Felt Better holds a Clapboard Score of 63 out of 100. The score reflects strong conceptual integration of the Clydesdale heritage with a contemporary sustainability message and well-timed Super Bowl placement, offset by the absence of publicly available third-party performance metrics for the campaign in the United States market.
Wind Never Felt Better continues a run of purpose-driven Budweiser Super Bowl campaigns. It follows the 2017 Born the Hard Way immigration narrative and the 2016 America packaging campaign, both documented by clapboard.com and hashtagsports.com. The 2019 spot shifts emphasis from national identity to environmental responsibility, reflecting changing consumer expectations in the United States food and drink category.
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