See Your Risks - Aspirin, Bayer | Clapboard Ad Archive

See Your Risks, the integrated campaign launched in the United States in 2025 by Klick Health for Aspirin and Bayer, sharpens focus on heart health by confronting the invisible nature of cardiovascular risk with a clear, empowering message that urges individuals to take control through awareness. At the heart of the campaign lies Bayer’s streamlined two-minute online heart health risk assessment hosted at SeeYourRisks.com, a tool designed to distill complex medical data into accessible insights that reveal hidden dangers before they manifest as symptoms. This campaign operates within the Health and Pharmaceutical market category, utilizing a single, potent media asset that communicates via metaphor and symbolism rather than explicit medical imagery or testimonials, an approach Clapboard’s taxonomy identifies as FORMAT#3—Symbolize the Problem. By representing heart health risks as unseen shadows or blind spots, the campaign invites consumers to ‘see’ what is otherwise obscured, highlighting the urgency of early detection while simultaneously providing reassurance that this assessment is an entry point to informed dialogue with healthcare professionals, not a substitute for clinical diagnosis. Klick Health’s execution balances credibility and emotional resonance, aligning Bayer and Aspirin with proactive care and prevention at a moment when cardiovascular disease remains a leading cause of mortality yet is often misunderstood or underestimated by the public. The campaign’s creative choice to avoid literal depictions of illness and instead use the metaphor of darkness to depict ignorance around risk elevates the communication beyond typical health warnings, fostering a reflective engagement that is both educational and motivational. This strategic positioning enhances Bayer’s brand equity by reinforcing trust and leadership in heart health education, while the digital-first activation ensures broad reach and relevance in a media landscape increasingly driven by personalized, interactive content. The campaign earns 63/100 in Clapboard’s global creative archive. See Your Risks matters to the healthcare advertising industry because it demonstrates how symbolic storytelling combined with a user-centric digital tool can deepen consumer understanding and prompt meaningful action in a category where emotional connection and trust are paramount.