Association France Alzheimer 'Perdu' Documentary Campaign | Clapboard

Perdu

Description

Launched in France in September 2019, Perdu is a powerful film campaign developed for Association France Alzheimer by the creative agency ici Barbès. This public interest initiative aims to raise awareness about Alzheimer's disease and related disorders, shedding light on the emotional and cognitive challenges faced by those affected and their families. Using a poignant narrative and compelling visual storytelling, Perdu captures the confusion and vulnerability experienced by individuals suffering from memory loss, evoking empathy and a deeper understanding among viewers. The campaign leverages the emotional impact of film to create a strong connection, encouraging the public to recognize the importance of support, research, and community involvement in combating Alzheimer's. By focusing on the human side of the disease, Perdu positions Association France Alzheimer as a compassionate and dedicated organization working tirelessly to improve the lives of patients and caregivers. This single media asset thoughtfully balances informative content with emotional resonance, making it an effective communication tool in the public interest landscape that fosters both awareness and action toward addressing Alzheimer's challenges.

Credits

Client

Association France Alzheimer

Agency

ici Barbès

Account Management

Véronique Linarès, Marie-Hélène Moudingo

Strategic Planner

Baptiste Le Provost

Creative Director

Alexandre Drouillard

Art Director

Élodie Descampeaux

Copywriter

Hélène Lucas

Producer

Elisa Clavel, Pierre Jaspard

Production House

Players Paris

Music

Schmooze, Saycet

Director

Dr Bowman

Pr Agency

OPRG

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Campaign Proposition

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