ZORBAS | Delight in Every Moment with Quality Confectionery | Clapboard

Delight in every moment

Description

The 2023 campaign Delight in Every Moment, created for Zorbas by the agency Catalytica and launched in Cyprus, captures the essence of appreciating life’s small but meaningful experiences amidst the daily hustle. Centered around the tagline Απόλαυση για κάθε τώρα, which translates to Delight in every moment, this initiative reinforces Zorbas Bakeries’ longstanding reputation of over 50 years as a beloved brand that elevates ordinary moments through quality, mouthwatering confectionery, snacks, and food products. The campaign’s core message challenges consumers to pause and truly live in the present—to feel, share, take risks, and treasure every moment—while positioning Zorbas as the trusted companion that enriches these experiences. This equity campaign was brought to life with an inspiring branded film, highlighting how each moment matters and why making the most of now is essential. Complemented by a comprehensive 360-degree media rollout across TV, radio, outdoor advertising, as well as digital platforms including Meta and Google, and below-the-line activations, the campaign ensured broad visibility and engagement across diverse audience touchpoints. The creative direction by Nickolas Moustakas successfully communicated Zorbas’ client-centered approach and its commitment to delivering a rich product range inspired by real everyday needs. Utilizing the local language and cultural nuances, Delight in Every Moment resonated deeply with the Cypriot market, inviting consumers to savor not just the flavor of Zorbas products but the joy embedded in life’s fleeting moments, aligning brand equity with authentic emotional connection and everyday delight.

Credits

Client

ZORBAS

Agency

Catalytica

Production House

Coffee Films, Nicosia, Cyprus

Director

Nikolas Dimitropoulos

Creative Director

Nickolas Moustakas / Catalytica

Copywriter

Angelika Kotsafti / Catalytica

Account Management

Natassa Zacharof / Catalytica

Media Director

Dimitris Katsioulas / Catalytica

Web Developer

Christos Traianos / Catalytica

Group Marketing Manager

Sofia Tsene / Zorbas Group

Senior Brand Manager

Roula Kakoulli / Zorbas Group

Producer

Louis Patsias / Coffee Films

Crew

Valia Gatsiou / Coffee Films, Andreas Seitanis / Coffee Films

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Campaign Proposition

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