Women’s Peace and Humanitarian Fund: Kristen Bell’s Powerful Testimony | Clapboard Ad Archive

Giving My Two Cents, with WPHF Global Advocate Kristen Bell

Description

Giving My Two Cents, with WPHF Global Advocate Kristen Bell, is a compelling film campaign launched in the United States in September 2024 to amplify the mission of the Women’s Peace and Humanitarian Fund. Crafted by the agency 180LA, this public interest initiative leverages Kristen Bell’s role as a Global Advocate and spokesperson to deliver an authentic and impactful appeal that raises awareness and encourages donations for grassroots women’s organizations operating in conflict zones and humanitarian crises. Kristen Bell’s approachable and heartfelt delivery resonates deeply with audiences, bridging the gap between complex global issues and personal engagement. The campaign strategically uses a single film asset to maximize emotional connection and visibility, positioning the Women’s Peace and Humanitarian Fund as a critical supporter of women on the frontlines of peacebuilding and emergency response. By focusing on the stories and needs of women in these challenging contexts, Giving My Two Cents not only highlights the importance of gender-inclusive humanitarian aid but also empowers viewers to contribute meaningfully. This initiative also enhances brand perception by aligning Women’s Peace and Humanitarian Fund with recognizable advocacy and a clear call to action, accessible through www.WPHFund.org/GivingMy2Cents/. Overall, this campaign exemplifies an effective blend of advocacy, storytelling, and strategic media use to foster greater public understanding and support for women-led humanitarian efforts worldwide.

Credits

Client

Women’s Peace and Humanitarian Fund

Agency

180LA

Executive Creative Director

Al Moseley

Creative Director

Tylynne McCauley

Copywriter

Emma Zakes Green

Art Director

Chelsea Tijerina, Rachael Morello

Strategic Planner

Lauren Murphy

Managing Director

Sandy Song

Account Management

Michelle Eriksson

Production House

Still Images supplied by WPHF, 180LA (In-House)

Director

Emma Zakes Green

Producer

Marissa Mackel

Director Of Business Affairs

Loretta Zolliecoffer

Post Production

180LA (In-House)

Editor

Joe Schiffer

Campaign Proposition

The campaign “Giving My Two Cents, with WPHF Global Advocate Kristen Bell” positions the Women’s Peace and Humanitarian Fund as a critical catalyst for empowering grassroots women’s organizations operating in conflict zones and humanitarian emergencies. The core brand proposition centers on amplifying the often overlooked yet essential role women play in peacebuilding and humanitarian efforts. By highlighting the tangible impact of supporting these women-led initiatives, the campaign emphasizes the value of direct, meaningful contributions that enable sustainable change on the ground. From a market strategy perspective, the campaign leverages the trusted voice and relatable persona of Kristen Bell, a global advocate and spokesperson, to bridge the gap between complex global issues and everyday audiences. The creative approach adopts a documentary and social experiment genre, which fosters authenticity and emotional engagement by illustrating real-world contexts and challenges faced by women in crisis settings. This insight taps into growing public awareness and willingness to support social causes, particularly those related to gender equity and humanitarian aid. Targeting socially conscious viewers in the United States, the campaign uses Bell’s signature communication style to distill a serious message into accessible content, thereby lowering barriers to empathy and action. The focus on visibility and donation urges a direct call to support grassroots efforts, positioning individual contributions as both valuable and impactful. Overall, the campaign employs a nuanced balance of storytelling, credible advocacy, and targeted messaging to cultivate informed support within the public service sector.

Creative Device

FORMAT#8 ONGOING CHARACTERS OR CELEBRITIES — Uses a recurring personality or celebrity for brand recall. This campaign prominently features Kristen Bell, introduced as the Global Advocate and Spokesperson of the Women’s Peace and Humanitarian Fund, and leverages her celebrity status and recognizable communication style to deliver the campaign’s message. The content revolves around her unique advocacy persona (“in her signature style”) rather than focusing on storytelling, explicit problem-solving dramatization, or direct demonstration. The strong association with Kristen Bell’s presence is clearly intended to drive both attention and credibility, fitting the ONGOING CHARACTERS OR CELEBRITIES format as the campaign’s central creative device. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats