Women’s Peace and Humanitarian Fund: Kristen Bell’s Powerful Testimony | Clapboard Ad Archive

Giving My Two Cents, with WPHF Global Advocate Kristen Bell

Description

Giving My Two Cents, with WPHF Global Advocate Kristen Bell, is a compelling film campaign launched in the United States in September 2024 to amplify the mission of the Women’s Peace and Humanitarian Fund. Crafted by the agency 180LA, this public interest initiative leverages Kristen Bell’s role as a Global Advocate and spokesperson to deliver an authentic and impactful appeal that raises awareness and encourages donations for grassroots women’s organizations operating in conflict zones and humanitarian crises. Kristen Bell’s approachable and heartfelt delivery resonates deeply with audiences, bridging the gap between complex global issues and personal engagement. The campaign strategically uses a single film asset to maximize emotional connection and visibility, positioning the Women’s Peace and Humanitarian Fund as a critical supporter of women on the frontlines of peacebuilding and emergency response. By focusing on the stories and needs of women in these challenging contexts, Giving My Two Cents not only highlights the importance of gender-inclusive humanitarian aid but also empowers viewers to contribute meaningfully. This initiative also enhances brand perception by aligning Women’s Peace and Humanitarian Fund with recognizable advocacy and a clear call to action, accessible through www.WPHFund.org/GivingMy2Cents/. Overall, this campaign exemplifies an effective blend of advocacy, storytelling, and strategic media use to foster greater public understanding and support for women-led humanitarian efforts worldwide.

Credits

Client

Women’s Peace and Humanitarian Fund

Agency

180LA

Executive Creative Director

Al Moseley

Creative Director

Tylynne McCauley

Copywriter

Emma Zakes Green

Art Director

Chelsea Tijerina, Rachael Morello

Strategic Planner

Lauren Murphy

Managing Director

Sandy Song

Account Management

Michelle Eriksson

Production House

Still Images supplied by WPHF, 180LA (In-House)

Director

Emma Zakes Green

Producer

Marissa Mackel

Director Of Business Affairs

Loretta Zolliecoffer

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