Up for Anything - Wix | Clapboard Ad Archive

Wix’s 2019 Up for Anything campaign launched in Israel redefines content-driven marketing within the Electronics, Technology, and Professional Services sectors by centering on a branded web series that blends storytelling with authentic influencer collaboration to showcase the platform’s versatility and creative empowerment. Anchored by the engaging partnership between Wix user and fashion designer Josh Kercher and YouTube personality Jesse Wellens, the campaign’s opening episode, Fashion Show In the Sky, exemplifies how Wix positions itself as the tool of choice for ambitious creators ready to push boundaries and embrace new challenges. The narrative unfolds as Jesse invites Josh to design a fashion show, escalating into an extraordinary event that captivates viewers while seamlessly integrating Wix’s core offering—user-friendly website creation for professionals and creatives. This approach sits squarely in Clapboard’s FORMAT#8—Ongoing Characters or Celebrities—leveraging the charisma and real-world relevance of recurring personalities to sustain engagement and brand recall across the three media assets that compose the series. By embedding Wix’s platform into the lived experiences of these creators, the campaign avoids traditional product-centric storytelling and instead builds emotional resonance through relatable professional journeys and aspirational digital innovation. Viewers are directed to a dedicated Up for Anything website, encouraging exploration of the featured creators’ personal Wix sites, thereby extending the narrative beyond passive viewing into interactive discovery that underlines Wix’s user-centered design and adaptability. This strategy not only drives traffic to Wix’s website creation services but also elevates brand awareness within a competitive internet technology landscape by positioning Wix as a proactive enabler of creative expression and entrepreneurial spirit. The campaign’s sophisticated use of influencer partnerships and episodic storytelling illustrates a forward-thinking embrace of content marketing trends, prioritizing authentic engagement over overt selling. Clapboard rates this campaign 67/100 in its global creative archive. Up for Anything matters to the advertising industry because it demonstrates how technology brands can cultivate meaningful connections with professional audiences through narrative-driven content that integrates product utility within the evolving stories of influential creators.