Big Game Ad With Karlie Kloss - Wix | Clapboard Ad Archive

Wix’s 2019 Big Game Ad with Karlie Kloss leverages the model and entrepreneur’s tech-savvy persona to deliver a direct, hands-on demonstration of the platform’s capabilities for building professional websites tailored to business growth. Positioned firmly within the Internet and Technology market category, this campaign uses a FORMAT#1 Demonstration approach as defined by Clapboard, showcasing Karlie Kloss actively designing her own website on Wix.com, inserting photos seamlessly, and utilizing the SEO Wiz tool to optimize search engine presence. This narrative method strips away the usual celebrity glamorization and instead focuses on functional clarity, emphasizing Wix’s extensive customization options like fonts, video backgrounds, parallax scrolling, and retina-ready galleries alongside essential business features such as e-commerce, online booking, blogging, and comprehensive SEO support. By featuring Karlie Kloss as a credible user who embodies entrepreneurship and digital fluency, the campaign targets professionals and small business owners who seek to establish or elevate their online presence with a platform that balances creative freedom and practical performance. The film’s integration across key digital channels including Facebook, Twitter, Pinterest, and YouTube ensures that the message reaches a tech-savvy, engaged audience poised to convert interest into action. Wix’s brand identity is reinforced through this campaign as the go-to solution for those demanding both aesthetic appeal and robust functionality in website creation, moving beyond generic template use to empower users to build from scratch or customize extensively. The campaign earns 63/100 in Clapboard’s global creative archive. This campaign matters to the industry because it demonstrates how professional services brands can harness celebrity credibility within a clear, educational format that drives user confidence in complex digital tools, signaling a shift toward transparency and empowerment in technology marketing.