Westpac’s Help On Your Business Journey uses authentic film storytelling to position the brand as a trusted business ally — archived in Clapboard’s global ad
Banking you can feel good about.
The campaign Banking you can feel good about was launched in Australia in February 2022 for Suncorp Bank by The Hallway, a full-service advertising agency tasked with refreshing the bank’s brand platform as it aims to expand into new markets. This film-based campaign, part of the finance industry, features a single media asset that effectively encapsulates Suncorp Bank’s commitment to fostering better financial futures for its customers while simultaneously supporting a more sustainable world. By intertwining these dual credentials, the campaign positions Suncorp not only as a trusted financial partner but also as a forward-thinking institution aligned with values that resonate deeply in today’s socially and environmentally conscious marketplace. The launch film serves as a powerful introduction to the new brand platform, Banking you can feel good about, reinforcing the emotional and ethical connections consumers can form with the bank. This approach strategically differentiates Suncorp Bank in a competitive industry by highlighting its unique blend of financial expertise and sustainability ethos, thus appealing to a growing segment of consumers who prioritize responsible banking choices. The collaboration with The Hallway underscores a fresh creative direction geared towards amplifying Suncorp’s market presence and driving consumer trust through authentic storytelling and impactful visuals. This campaign not only refreshes the brand identity but also sets a foundation for future growth by emphasizing values that inspire confidence and pride, inviting customers to engage with banking services they can feel genuinely positive about. { "campaign_title": "Banking you can feel good about", "launch_date": "February 2022", "country": "Australia", "brand": "Suncorp Bank", "agency": "The Hallway", "media_type": "Film", "industry": "Finance", "media_assets_count": 1, "brand_platform": "Banking you can feel good about", "campaign_objective": "Refresh brand platform and target growth in new markets", "key_message": "Building better financial futures and commitment to sustainability" }
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