Connected Game Campaign with Rafael Nadal | Clapboard Ad Archive

Connected Game

Description

Released in Brazil in October 2024, the Vivo campaign "Connected Game," crafted by GALERIA.ag, strategically aims to enhance the brand's visibility within the B2B sector across the country. Featuring tennis legend Rafael Nadal, the campaign draws a compelling parallel between Nadal’s leadership and team-oriented approach on the court and Vivo’s commitment to accelerating digital transformation for a diverse range of businesses through innovative technology solutions. Anchored by the concept “Vivo. Your company goes digital with our partnership,” the campaign emphasizes trust and close relationships, highlighting how Vivo’s sustainable and forward-thinking initiatives support B2B customers in integrating advanced digital tools into their daily operations. The film utilizes cutting-edge artificial intelligence and post-production techniques to underscore Vivo’s position at the forefront of technological innovation, while Nadal’s presence reinforces the message of strength, high performance, and reliability essential for corporate clients looking to thrive in a rapidly evolving market. Shot at the Rafa Nadal Academy in Manacor, Spain, the campaign not only positions Vivo as a leader in sustainable electronic devices but also aligns the brand with qualities of excellence and strategic partnership, crucial for businesses embracing digital transformation. This integrated communication effort reflects Vivo’s dedication to delivering tailored solutions that empower companies to compete effectively in the digital age.

Credits

Client

Vivo, VIVO

Agency

GALERIA.ag

Title

Connected Game

Product

Institutional B2B

Campaign

Nadal 2024

Cco

Rafael Urenha

Executive Creative Director

Phil Daijó

Creative Director

Bruno Brazão and Diego Ferrite, Lou Schmidt, Fernando Rojo and Tiago Mago

Creation

Bruno Brazão, Diego Ferrite, Isabella Paulelli, Thomaz Dantas, Gabriele Moraes, Bruna Diniz and Sidney Braz, Tiago Zanatta and Robson Oliveira

Client Approval

Marina Daineze, Juliana Covino, Bianca Formiga, Maíra Rizzato, Cleber Munhoz and Andressa Moro

Account Management

Ana Coutinho, Fernanda Recupero, Marina Serra, Rafaela Neves, Vivian Esposito, Nayana Aliberti and Murilo Alves

Pr

Patricia Capuchinho, Mariana Novaes and Fernanda Gil

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