Viva Plus Detergent Celebrates Dreamers with Nigerian Street Football | Clapboard Ad Archive

Follow Your Dreams

Description

The 'Follow Your Dreams' campaign for Viva Plus Detergent, launched in Nigeria in November 2022, artfully blends the passion of football with everyday life to inspire young Nigerian players to pursue their ambitions. Created by Kymo Kr8tiv Production under the creative direction of Hakeem Olatunji, this film-based advertisement taps into the vibrant energy of Nigerian street football, a beloved cultural phenomenon during the football season. By re-enacting these lively street matches, the campaign not only celebrates local football culture but also positions Viva Plus Detergent as a steadfast supporter of youth dreams and aspirations, reinforcing the brand’s connection to the community. The ad’s authenticity is heightened by the use of genuine Nigerian nicknames for world football stars assigned to the players, adding a layer of cultural resonance and relatability that strengthens viewer engagement. The production involved a talented array of contributors including director Kymo, director of photography Hamad Wil, art director Blanqtone, and a diverse cast and crew, all coming together to deliver a visually and emotionally compelling story. The inclusion of dynamic elements such as stunt performers, Tiktoker dancers, and carefully curated sound design and music by Kingin Inc and featured artists further amplifies the youthful vibe and energetic spirit of the campaign. This strategic approach not only elevates the brand’s visibility in the competitive household products market but also builds an emotional bridge with its target audience by aligning Viva Plus Detergent with the values of perseverance, community, and passion. The campaign’s seamless fusion of sport, culture, and brand messaging underscores Viva Plus Detergent’s commitment to supporting everyday heroes on their journey to success, making it a memorable and impactful piece of marketing communication in Nigeria’s football season of 2022.

Credits

Client

Viva Plus Detergent

Agency

Kymo Kr8tiv Production

Production House

Kymo Kr8tiv

Director

Kymo

Cinematographer

@hamadwil

Crew

@adeniyi_ad, @aonedultimate, @⁨Blessing Bulus⁩, @ygpworld_tv, @lanrecardoso, @busayor, @nexthoughtmedia, @j17_rentals, @jibolatheactor, @zakora_cinematography, @for_kulture_, @linda1nneka, @daniel_vivace, @elenwolve, @chidiadindu, @tundetemionu

Producer

@Bammydele

Art Director

@blanqtone

Script

Kymo

Stylist

@ladestylist

Make Up

@gbekes_touche

Cast

Igwe: @funmilayo__19, Zizou: @onyenezide10, Eyin: @Oluwayinka10, Senior Man: Pascal, Ororo: @oddboilani, Keeper: @vaaaaaa_l, Tiktoker dancers: @magikfeet_steve, Tiktoker dancers: @ola_unusual_, Stunt guys: @bboylildan, Stunt guys: @jay4wealth_jerry, Stunt guys: @dk_swene, Game house extras: @Olukogataiwo, Game house extras: @Funny_browny, Game house extras: @sk_yankee, Game house extras: @kaystarthebillion, Game house extras: @millerosakpolor, Game house extras: @Jimiking_official, Senior man’s friends: @iam_cyrilolarry, Senior man’s friends: @emigrampatrick, Senior man’s friends: @Kayode_Rufai

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Campaign Proposition

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Creative Device

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