Toya Delazy Funani Official Music Video | Clapboard Ad Archive

Toya Delazy - Funani (Official Music Video)

Description

The campaign for Toya Delazy's music video Funani, released in South Africa in October 2019, showcases a vibrant and culturally rich visual narrative that complements the artist's dynamic sound within the music industry. This film medium campaign, crafted to elevate Toya Delazy's brand presence, features one compelling media asset—the official music video. Directed by Kyle Lewis and produced by Vjorn DuToit, the production demonstrates a high level of creative collaboration with cinematography by Rick Joaquim and styling from Thomas Van Dyk, setting a visually stunning tone that aligns with the song's energetic vibe. The artistic direction led by Gerhard Van Zyl, alongside editing by Jade Bowyer De Jager and color grading by Kyle Stroebel, ensures a polished and immersive viewing experience. Fashion elements designed by BLUNKE further enrich the video’s aesthetic, enhancing Toya Delazy’s unique style and reinforcing her identity as a trendsetter in the music space. The campaign’s strategic integration of digital platforms such as Spotify and Apple Music, along with social media engagement through Instagram, amplifies reach and audience connection. By leveraging both innovative cinematic techniques and targeted online distribution, the campaign enables Toya Delazy to strengthen her brand recognition and engage fans across multiple touchpoints. Overall, this campaign successfully marries music and visual storytelling to create an impactful brand message that reflects the artist’s creative vision and resonates powerfully within the contemporary South African music scene.

Credits

Client

Toya Delazy

Director

Kyle Lewis

Producer

Vjorn du Toit

Cinematographer

Rick Joaquim

Crew

Dean Hibbert, WP Haak, Tyler Geldenhuys

Art Director

Gerhard van Zyl, Thom van Dyk

Make Up

Lisa Wasmuth

Colourist

Kyle Stroebel

Online

Blake Prinsloo

Dancers

Lebo & IDAEditor: Jade de Jager

Models

Faith & Lolo / Boss Models

With Special Thanks

Blünke Janse van Rensburg, Panavision, Panalux, Post Modern, Tembisa & City of Johannesburg

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Campaign Proposition

The campaign for Toya Delazy’s “Funani (Official Music Video)” positions the artist as a dynamic and innovative figure within South Africa’s contemporary music scene. The brand proposition centers on showcasing Toya Delazy’s unique musical identity, blending authentic cultural influences with modern, stylish aesthetics to appeal to a diverse, youthful audience seeking fresh, genre-blending sounds and compelling visual storytelling. This campaign leverages the power of a high-quality, professionally produced music video to underscore the artist’s creative vision and reinforce her relevance in the evolving musical landscape. Strategically, the campaign targets South African music consumers who engage heavily with digital platforms such as YouTube, Spotify, and Apple Music. By releasing an official video with strong visual and stylistic elements, the campaign taps into the trend of consuming music as a multimedia experience rather than audio-only. The creative angle combines vibrant visuals and fashion-forward styling with engaging cinematography, crafted by a team of recognized industry professionals, to enhance the sensory appeal and shareability of the content. The campaign’s distribution through YouTube and social media channels supports organic audience growth, allowing the brand to capitalize on digital word-of-mouth and streaming behaviors prevalent among younger demographics. Overall, this approach aligns the music with a culturally relevant narrative, connecting the artistic persona of Toya Delazy with listeners who value innovation, creativity, and a fusion of local and global music trends.

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