Thermage FLX: 비침습 얼굴 콜라겐 재생 & 주름 개선 | Clapboard

Thermage FLX

Description

Launched in South Korea in October 2024, the 'Thermage FLX' campaign presents a compelling narrative centered on the subtle yet undeniable signs of aging visible on the face. Developed for the Thermage brand, this campaign skillfully integrates insights from the Beauty, Electronic Devices, and Health sectors to position Thermage FLX as a cutting-edge, non-invasive solution for facial and eye-area wrinkles through advanced radiofrequency technology. The key message, encapsulated in the phrase "LOOK AT MY FACE," invites consumers to confront the reality behind mere numbers—the visible effects of age on their skin—and encourages them to take proactive steps toward regeneration and rejuvenation. Highlighting the sophisticated mechanism of delicate high-frequency waves stimulating collagen production, the campaign effectively communicates both the clinical efficacy and the aesthetic benefits of the device, underscoring its role in reducing fine lines and wrinkles with minimal discomfort and downtime. Supported by three meticulously crafted media assets, the campaign balances medical credibility with aspirational beauty goals, backed by regulatory approval and clear usage instructions to instill consumer confidence. Enhanced by the creative direction of Ian Jeon from Compound Collective, the visuals and messaging portray a harmonious blend of science and self-care, positioning Thermage FLX not only as a technologically advanced medical device but as an essential beauty companion for modern consumers seeking youthful radiance. This approach builds trust and emotional resonance, appealing especially to a demographic increasingly interested in non-surgical cosmetic solutions that deliver visible, lasting results. Through a nuanced communication strategy rooted in authenticity and innovation, the campaign effectively elevates the Thermage FLX brand within a competitive market landscape, reinforcing its leadership in health-driven beauty technology.

Credits

Client

Thermage

Agency

SalondeSeoul @salondeseoul_official

Creative Director

Kim Hyoyeon

Producer

Jang Dukwon, Yoon Gon Kim @patagon_2a

Art Director

Ha Yeonsoo, Chi Seoyoung, Ji Won Lee @stylist_jw__, Hyun Ji Kim @k_hyuz012, Sang Ho Shin

Account Management

Lee Eunseok, Gwon Mingi

Copywriter

Kim Hyerim, Jeong Sihyeong

Crew

Jieun kim @kj_ieun, Seung Hwan Jeon @jeon_seunghwan, Tae Wook KIM, Hyun Shik Yum, Min Seong Kim, KIMSILJANG GRIP, Yu KAng Hyun, Byeon Min Woo, Park Kun Sun, Jin Hyouk An @gammja, Changgyu jegal @jg_nabla, woo ram kim @muuram, Dawit Choi @choidavid93, Jeong Won Lee @rac.0ne, Park Seonghyun @park_sayhyun, SEOULBASE, Jeong eun woo, Pak hui gyeong, AHN HONGMOON, JANG JIHYUN, KIM YUNSEO

Production House

Compound Collective @_compoundcollective

Director

Ian Jeon @iantaejeon

Assistant Director

Gun Soo Park @gunsoooo, Hyeon Yeong Kim @chamkhy, Sujin Yoon @ysjenuine

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