Sydney Water 'Turn it Off Bob' Campaign | Clapboard Ad Archive

Turn it off Bob

Description

Released in Australia in June 2021, the Turn it off Bob campaign was developed by BBDO for Sydney Water to promote water conservation through a compelling and relatable message. Centered around the everyday habit of leaving the shower running longer than necessary, the campaign cleverly uses humor to drive awareness and behavioral change. Featuring a single film asset, this campaign targets audiences within the House, Garden, and Industrial sectors, highlighting the importance of responsible water usage in domestic settings. The creative concept playfully addresses the tendency to overuse water during showers with the tagline We all love a nice soak, but why turn your shower into a sauna?, accompanied by the hashtag #TurnItOffBob. By adopting a conversational and lighthearted tone, Sydney Water positions itself as a practical ally in sustainability efforts, encouraging individuals to rethink their water consumption habits. The campaign’s film format allows for an engaging visual narrative that captures attention while delivering a simple yet impactful message. Overall, Turn it off Bob serves as both a behavioral nudge and a brand-building exercise for Sydney Water, reinforcing the critical role that everyday actions play in environmental stewardship.

Credits

Client

Sydney Water

Agency

BBDO, Clemenger BBDO Sydney, Australia

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