I love door colored people - Supermanco | Clapboard Ad Archive

BBDO’s digital campaign for Supermanco, titled I love door colored people, landed in Peru in Year: 2015 with a concept that distills the brand’s commitment to diversity and inclusivity into a potent visual metaphor uniquely attuned to the media and entertainment sector. Eschewing traditional storytelling devices, the work centers on a single media asset that leverages bold color, indigenous cultural motifs, and symbolic representation in a manner that sits squarely within Clapboard’s FORMAT#9—Symbolize the Benefit: the campaign harnesses doors of many hues as an emblem for human diversity, casting the built environment as a vibrant analog for social acceptance and broad cultural engagement. The conceptual pivot is smart—by redirecting a loaded phrase toward the visual and architectural iconography of colored doors, BBDO subverts cliché while inviting audiences to reconsider the boundaries of identity and belonging through everyday symbols. Supermanco’s global media aspirations are clear in the campaign’s use of English language messaging, a strategic move designed to extend both resonance and relevance beyond its Peruvian origins and speak to a cosmopolitan, digitally native audience. On visual grounds, the campaign succeeds at amplifying the contrast between tradition and modernity, overlaying indigenous design cues onto a contemporary palette, which serves not only to anchor the message locally but also to universalize the idea of openness and access—a reflection of Supermanco’s positioning as an innovative player capable of curating diverse content and perspectives. The campaign forgoes overt product demonstration or personality-led narrative, instead letting the purity of its chosen symbols—and the interplay of recognizably global digital formats—carry the weight of the proposition, which is one of inclusivity, cultural pride, and imaginative outreach. While BBDO’s creative signature is evident in the clarity and precision of the execution, the campaign’s underlying strength lies in its ability to provoke reflection and conversation through ambiguity and metaphor, rather than explanation, embodying a shift away from didactic advertising and toward a more dialogic, audience-oriented stance. The campaign earns 49/100 in Clapboard’s global creative archive. For a rapidly diversifying industry, this campaign matters because it demonstrates how cultural nuance and visual symbolism can be deployed by media brands to reframe conversations around identity and inclusion without sacrificing creative ambition.