What is Barry and Mosley | 2025 | Squarespace about?

Barry and Mosley | 2025 | Squarespace is a 2025 film campaign created by the agency Square Inhouse for the website-building brand Squarespace in the United States. The 90-second short film stars acclaimed Irish actor Barry Keoghan alongside Don Mosley, a donkey aspiring to break into Hollywood. Set against the Irish Atlantic coast, the campaign humorously depicts Barry using Squarespace’s platform to build a professional website for Mosley, highlighting the ease of creating an online presence. The campaign serves as a prelude to Squarespace’s Big Game ad, blending storytelling with product demonstration to engage creators and entrepreneurs.

What creative device does Barry and Mosley | 2025 | Squarespace use?

Barry and Mosley | 2025 | Squarespace employs the FORMAT#8 ONGOING CHARACTERS OR CELEBRITIES creative device as classified by Clapboard’s 12-format taxonomy. This approach leverages the recurring star power of Barry Keoghan and the humorous persona of Don Mosley, the donkey, to build brand recall and engagement. The campaign continues Squarespace’s tradition of using well-known personalities in a playful narrative to demonstrate the platform’s ease of use, creating continuity with previous celebrity-led campaigns such as the one featuring Martin Scorsese and his daughter.

What is the campaign proposition for Barry and Mosley | 2025 | Squarespace?

The campaign proposition for Barry and Mosley | 2025 | Squarespace centers on empowering individuals and creatives by making website creation effortless and accessible. It targets creators and entrepreneurs who value simplicity and professionalism in establishing their online presence. By showcasing Barry Keoghan helping his donkey co-star build an online portfolio, the campaign highlights Squarespace’s intuitive platform that simplifies domain claiming, website design, and brand customization. This narrative-driven approach positions Squarespace as a catalyst for unlocking new opportunities and creative expression within the electronic devices market category.

How does Barry and Mosley | 2025 | Squarespace rank in Clapboard's archive?

Barry and Mosley | 2025 | Squarespace holds a Clapboard Campaign Score of 73/100 in Clapboard’s global ad archive. This score reflects the campaign’s creative ambition, execution quality, and cultural relevance as assessed by Clapboard’s curatorial authority.

Who are the competitors in Squarespace's category?

Squarespace competes with several key players in the website-building market. Wix positions itself as an intuitive drag-and-drop builder offering extensive design flexibility and AI-driven tools for professionals and small businesses. Weebly, owned by Square, emphasizes simplicity and seamless integration with payment systems, targeting small businesses and entrepreneurs focused on ecommerce. WordPress.com leverages its open-source heritage to provide the most customizable and scalable platform for bloggers and enterprises. Shopify leads in ecommerce-focused website creation, catering primarily to retail businesses with robust commerce functionality. GoDaddy Website Builder appeals to beginners and small businesses by offering quick setup, domain registration, and integrated marketing tools in an all-in-one solution.

This Squarespace campaign blends star power and humor to showcase effortless website creation — Clapboard's Global Ad Archive.

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Barry and Mosley - Squarespace | Clapboard Ad Archive

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Description

Squarespace’s 2025 campaign Barry and Mosley, crafted by Square Inhouse for the electronics market category, continues the brand’s strategic use of narrative-driven storytelling anchored by celebrity presence to highlight the platform’s user-friendly website-building capabilities. The 90-second film introduces acclaimed Irish actor Barry Keoghan returning to the windswept Atlantic coast, a setting resonant with his critically lauded roles, alongside Don Mosley, a donkey with Hollywood aspirations who needs a website to break into the industry. This humorous juxtaposition between Mosley’s limited acting range and Barry’s effortless navigation of Squarespace’s all-in-one platform underscores the brand’s core proposition: empowering creators and entrepreneurs to establish a professional digital presence with ease, regardless of their technical expertise. By having Barry craft Mosley’s online portfolio—from selecting the perfect domain to customizing the design and signature shade of green—the campaign effectively demonstrates Squarespace’s seamless integration of domain registration, site design, and branding tools in a way that is both entertaining and relatable. The film also cleverly taps into cultural touchpoints around the challenges faced by Irish talent in Hollywood, adding emotional depth and authenticity to the campaign while reinforcing Squarespace’s relevance ahead of its Big Game ad debut. Following the successful precedent set by last year’s Big Game prequel featuring Martin Scorsese and his daughter Francesca, Barry and Mosley leverages recurring celebrity-driven storytelling, a format Clapboard classifies as FORMAT#8—Ongoing Characters or Celebrities—using star power and comedic chemistry to maintain brand recall and build anticipation. With over 12 million views across social platforms including TikTok, Instagram, X, and LinkedIn, the campaign not only drives engagement but also reinforces Squarespace’s mission to support millions of dreamers and makers with cutting-edge digital tools. The campaign earns 73/100 in Clapboard’s global creative archive. This campaign matters to the industry because it demonstrates how integrating familiar personalities with authentic creative narratives can humanize technology brands and sustain audience interest in competitive event-driven marketing.