Siili Solutions’ campaign "Come as you are" articulates a brand proposition centered on authentic inclusion and individual empowerment within the workplace. The campaign emphasizes the company’s core value of responsibility, specifically framed around diversity, equity, and inclusion (DEI), positioning Siili as an employer that not only accepts but values unique backgrounds and perspectives. This stance is operationalized through the message that each employee can be their true self, contributing genuinely to a collaborative and innovative environment. The campaign thus presents Siili as a progressive and responsible organization committed to fostering psychological safety and belonging, which strengthens both team dynamics and organizational performance.
Strategically, the campaign targets potential recruits by highlighting relatable, real-life scenarios faced by existing employees — “three Siili’s” — to humanize and personalize the work experience. This narrative approach draws from a broader insight that contemporary job seekers, especially in the technology sector, prioritize work-life balance, authentic culture, and inclusivity over traditional corporate promises. By foregrounding the “new normal” in work-life integration and championing individual skills irrespective of background, the campaign appeals to a diverse talent pool seeking environments where diversity is not only accepted but actively leveraged for innovation. The creative angle of “coming as you are” serves both as an invitation and a reassurance, aligning with evolving workforce expectations around identity and belonging. The film’s format and messaging operate as self-promotion for Siili’s employer brand, underscoring the company’s commitment to continuous learning and adaptive cultural practices—a strategic communication designed to differentiate Siili Solutions within the competitive tech job market.
FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to.
This campaign most closely aligns with "Associated User Imagery" because the narrative and description focus on spotlighting real Siili employees ("three Siili’s") facing diverse and sometimes-challenging scenarios, directly reflecting the brand's DEI values. Instead of constructing a story in which the product (the agency itself) solves a specific conflict or using overt symbolism, the film "heroes" individuals, celebrating their unique identities and work/life realities. It invites potential recruits to see themselves among these diverse profiles, making the Siili community both relatable and aspirational—hallmarks of this format.
1. Accenture Interactive – Positioned as a global leader in digital transformation, Accenture Interactive combines deep industry expertise with advanced technology to deliver end-to-end customer experience solutions. They differentiate through their scale, innovation labs, and integration of strategy, design, and technology to drive measurable business outcomes.
2. Deloitte Digital – Deloitte Digital uniquely blends consulting prowess with creative agency capabilities, focusing on digital innovation and transformation. Their strategic angle leverages data-driven insights and global consulting infrastructure to help brands create impactful, scalable digital experiences.
3. Cognizant Interactive – With a strong emphasis on technology and customer-centric digital solutions, Cognizant Interactive positions itself as a partner for enterprises aiming to innovate at speed. They focus on marrying technology with creative storytelling to enhance user engagement and operational efficiency.
4. Wunderman Thompson – Known for its creativity-infused technology solutions, Wunderman Thompson differentiates by integrating data, content, and customer experience design. Their strategy centers on harnessing creativity to solve complex business challenges and foster brand loyalty across digital platforms.
5. Publicis Sapient – Positioned as a digital business transformation partner, Publicis Sapient emphasizes agile innovation and human-centered design. Their strategic approach involves combining technology, consulting, and marketing to help clients reinvent their customer experiences and accelerate growth in the digital era.
Q: What is Come as you are about?
A: Come as you are is a recruitment film created by Siili Solutions in 2022 for the internet and technology market. Developed in-house by Siili Solutions, the campaign centers on the brand’s commitment to diversity, equity, and inclusion, drawing directly from its DEI statement. The film features three real Siili employees, spotlighting their unique backgrounds and the challenges they face in balancing work and life. By championing individuality and authentic work experiences, the campaign invites prospective talent to join a workplace where everyone is valued and empowered to contribute fully.
Q: What creative device does Come as you are use?
A: Come as you are employs the Associated User Imagery format, as classified by Clapboard’s 12-format taxonomy. This creative device focuses on presenting relatable user profiles—in this case, real Siili employees—whose stories and experiences directly reflect the brand’s DEI values. Rather than relying on abstract symbolism or constructed narratives, the film heroes individuals and their authentic work-life realities, inviting viewers to see themselves within the Siili community. This approach makes the campaign both aspirational and accessible to its target audience.
Q: What is the campaign proposition for Come as you are?
A: The campaign proposition for Come as you are positions Siili Solutions as an employer that prioritizes authentic inclusion and individual empowerment within the workplace. The brand communicates a message of responsibility, emphasizing that diversity, equity, and inclusion are central to its culture and innovation. Targeting potential recruits in the technology sector, the campaign addresses the growing demand for workplaces that value work-life balance, psychological safety, and genuine belonging. By highlighting real employee experiences, Siili signals its commitment to continuous learning and adaptive cultural practices in a competitive talent market.
Q: How does Come as you are rank in Clapboard's archive?
A: Come as you are holds a Clapboard Campaign Score of 63/100 in Clapboard’s global ad archive. This score reflects the campaign’s creative ambition, execution quality, and cultural relevance as assessed by Clapboard’s curatorial standards.
Q: Who are the competitors in Siili Solutions's category?
A: In the internet and technology sector, Siili Solutions competes with several global players. Accenture Interactive is recognized for its scale and integration of strategy, design, and technology to deliver end-to-end customer experiences. Deloitte Digital combines consulting expertise with creative agency capabilities to drive digital innovation. Cognizant Interactive focuses on technology-driven, customer-centric solutions that enhance engagement and efficiency. Wunderman Thompson leverages creativity and data to build brand loyalty and solve complex business challenges, while Publicis Sapient emphasizes agile innovation and human-centered design to reinvent digital customer experiences.
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