Salamat Biscuits - Iran’s Classic Biscuit Brand | Clapboard

Biscuit Salamat - Brand

Description

Biscuit Salamat - Brand is a thoughtfully crafted marketing initiative launched in Iran in 2024 to reinforce Salamat's position as one of the oldest and most trusted biscuit brands in the country. Developed by the creative team at 2milimeters, this film medium campaign strategically showcases the brand’s diverse biscuit offerings while capturing the broad spectrum of its consumers across different ages and genders. By visually illustrating the variety within the product line, the campaign not only highlights the brand’s rich heritage but also appeals to a wide demographic, emphasizing inclusivity and universal enjoyment. The promotional video serves as a powerful storytelling tool that connects Salamat’s legacy with contemporary consumers, positioning the brand as both a nostalgic favorite and a relevant choice in today’s competitive food industry landscape. Through carefully curated visuals and a clear communication focus, the campaign aims to solidify brand recognition and deepen emotional engagement with current and potential customers in Iran. This approach ensures that Salamat remains synonymous with quality and tradition while embracing modern market dynamics, ultimately strengthening brand loyalty and driving sustained growth.

Credits

Client

Salamat

Agency

2milimeters

Director And Head Of Ideation Team

javadsamiei

Assistant Director

Parham sanaye

Director Advice

Mohsen nosohi

Production Manager

Saeid pahlavani

Cinematographer

iman ghanbari

Crew

Mona, miinoo

Editor And Color Correction

somayeh mohamad rezaei

Ideation Team

Mohsen nosohi

Actors

mitra Miri, hosein rashidi

Photography

negin dehghani

Narrator

bijan bagheri

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