Feeling Turin Campaign | Clapboard Ad Archive

Feeling Tuirin

Description

Feeling Turin is a captivating film campaign created for the prestigious Italian retail brand Rinascente, brought to life by the creative expertise of Wunderman Thompson. Released in Italy in October 2019, this campaign artfully showcases the essence of Turin through a compelling narrative directed by Luisa Pagani, with production by Section80 and featuring actress Laura Pigatto. The film's powerful storytelling and cinematic approach immerse the audience in the cultural and emotional ambiance of the city, reinforcing Rinascente's connection to local heritage and elevated shopping experiences. Utilizing a single, impactful media asset, the campaign leverages the visual and emotional power of film to engage viewers and position Rinascente not just as a retail destination but as a lifestyle emblem deeply woven into the fabric of Turin. Delivered entirely in Italian, the campaign resonates authentically with its target audience, enhancing brand loyalty and regional identity. Through its sophisticated aesthetic and evocative execution, Feeling Turin elevates Rinascente’s brand perception, capturing both the spirit of place and the thrill of discovery central to retail services. This strategic narrative creates a strong emotional bond, inviting consumers to experience the city through Rinascente’s unique lens, ultimately driving brand engagement and customer affinity in a competitive market.

Credits

Client

Rinascente

Agency

Wunderman Thompson

Cco

Sergio Rodriguez

Creative Director

Luca Zamboni

Creative Supervisor Art

Alessandro Polia

Creative Supervisor Copy

Marco Rocca

Art Director

Alberta Chiminelli, Giuliana Lo Porto

Account Management

Barbara Maggioni, Roberta Volcan

Production House

Section80

Producer

Sara Tolfetti

Director

Luisa Pagani

Cinematographer

Simonluca Fraioli

Model

Laura Pigatto

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Campaign Proposition

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