Valentine's Day Edition | Love-Inspired Pink Gin | Clapboard

Puerto de Indias by Dulceida - Special Valentine's Day Edition

Description

Puerto de Indias by Dulceida - Special Valentine's Day Edition is a vibrant and emotionally engaging campaign launched in Spain in January 2022, designed to celebrate love through the lens of one of the most beloved Spanish gin brands. Created by Serviceplan Spain, this integrated campaign strategically leverages Puerto de Indias' partnership with the highly influential Aida Domenech, known as Dulceida, who brings her 3 million Instagram followers into the heart of the brand’s story. The campaign centers around a special collection of the brand’s iconic pink gin bottles, creatively reimagined with a unifying red hue inspired by strawberries and the essence of love, offering four distinct designs. These designs, representing key phases of romantic connection—Attraction, Seduction, Falling in Love, and Real Love—were not just crafted by the agency but co-created with the #PuertoLovers community through a consumer-driven selection process, ensuring authenticity and deeper engagement. By responding to consumer demand to launch all four designs rather than just one, Puerto de Indias creates a dynamic and relatable narrative that mirrors the evolving journey of love, making the product both a love story and a collectible item. This approach brilliantly merges product innovation with emotional storytelling, amplifying brand affinity during a season synonymous with romance. The campaign’s messaging evokes warmth and passion, capturing how great loves often start as a crush and blossom into full-scale LOVE, resonating powerfully with audiences seeking meaningful and joyful experiences. With an expertly crafted media asset, Puerto de Indias by Dulceida connects culturally and emotionally, positioning the brand not only as a premium gin choice but as an emblem of love and celebration in the Spanish spirits market. #SpanishSpirit #ValentinesDay #PuertoSpecialEdition

Credits

Client

Puerto de Indias

Agency

Serviceplan Spain

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