Polestar 4: Sweden’s Fastest Production Car Race Campaign | Clapboard

May our 4th be with you

Description

May our 4th be with you is a dynamic film campaign launched in Sweden in May 2024 for the automotive brand Polestar, crafted by their in-house agency Polestar Creative. Centered around Polestar 4, the company's fastest production vehicle to date, the campaign vividly demonstrates the car's exceptional speed and performance by showcasing it dominating a high-stakes race with effortless ease. This engaging narrative not only highlights the advanced engineering and cutting-edge design of Polestar 4 but also reinforces the brand's commitment to innovation and driving excitement. Produced by Brickland, the campaign leverages cinematic storytelling to capture the thrill of speed while maintaining a sleek and modern aesthetic that resonates with automotive enthusiasts and technology-savvy consumers alike. Utilizing a single powerful media asset, the film seamlessly combines adrenaline-pumping visuals with a clever play on words inspired by a cultural reference, thereby strengthening Polestar’s market position as a leader in performance electric vehicles. Delivered in English, this campaign successfully aligns Polestar’s identity with both innovation and heritage, offering a memorable and persuasive message designed to elevate brand awareness and affinity within Sweden’s competitive automotive landscape.

Credits

Client

Polestar

Agency

Polestar Creative

Creative

Fabian Starck, Carl Cerstrand

Creative Director

Pär Heyden, Edvin Martinsson

Team Manager

Jonas Karlsson

Production House

Brickland, Gothenburg, Sweden

Post Production

Jesper Säther

Art Director

Daniel Tegeland

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Campaign Proposition

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