On Zendaya Campaign: Embracing Movement & Human Connection | Clapboard Ad Archive

Zendaya on...

Description

In November 2024, the brand On premiered their latest film campaign "On | Zendaya on New Ways to Move" in Switzerland, continuing their collaboration with actress Zendaya following the impactful "Dream Together" campaign. Rooted in the Sportswear industry and featuring three compelling media assets, this campaign captures Zendaya embracing the transformative power of movement, exploration, and human connection against the breathtaking backdrop of the Swiss Alps, close to On’s headquarters. Through a dynamic series of videos, the “Euphoria” star invites audiences to say yes to new experiences, whether it's tennis, trapeze, or tobogganing down snowy slopes, illustrating how trying new activities has helped her grow personally and emerge from her shell. This campaign not only emphasizes the physical benefits of movement but also promotes holistic well-being and the joy found in pushing boundaries and connecting with others. Building on the brand’s ongoing narrative about the unifying force of sport, the collaboration with Zendaya skillfully blends star power with authentic storytelling to inspire consumers for the Fall/Winter 24 season. The campaign effectively leverages high-quality visual storytelling to position On as a brand synonymous with innovation, movement, and emotional resonance. To engage their community further, On directs audiences to discover the Zendaya edit and stay connected through their digital channels, including their website and social media platforms such as Instagram, Facebook, and Twitter, using hashtags like #DreamOn and #Zendaya to amplify reach and foster a sense of shared enthusiasm around active lifestyles and new adventures.

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On

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Campaign Proposition

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Creative Device

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