Feel the Blend Campaign | Clapboard Ad Archive

Feel the Blend

Description

Feel the Blend is a compelling marketing initiative launched in October 2019 in the United States and Canada by NutriBullet, created in partnership with ad agency Humanaut. This dynamic film campaign represents a strategic evolution of NutriBullet’s brand identity from an infomercial staple to a trusted lifestyle brand focused on making nutrition convenient and accessible for everyone. Positioned against the backdrop of a saturated wellness market filled with extreme health routines and exotic potions, the campaign boldly challenges these trends by promoting a return to simple, practical wellness solutions that align with the busy lives of today’s consumers. By leveraging three engaging media assets across broadcast and digital channels, Feel the Blend reinforces NutriBullet’s core promise of “nutrient extraction” while spotlighting a new product line designed to elevate the brand’s offering. This includes the NutriBullet Blender Combo, a full-size blender combining multi-serve and single-serve versatility; the NutriBullet PRO 1000, an enhanced iteration of the popular personal blender; and the NutriBullet Select, which fuses compact design with full-sized power and functionality. The campaign’s storytelling highlights the ease and speed of incorporating nutrient-rich fruits and vegetables into one’s daily routine, as exemplified by relatable messaging such as “the super healthy thing you actually have time to do,” encouraging consumers to feel the blend through delicious morning smoothies. Complementing the campaign, NutriBullet extends engagement via multiple digital touchpoints including recipe and blog content on its website and active social media presence on Instagram, Pinterest, Facebook, and Twitter, fostering a vibrant community around accessible nutrition and healthy living. Overall, Feel the Blend effectively bridges NutriBullet’s heritage with contemporary lifestyle needs, positioning the brand as an essential partner in modern wellness journeys.

Credits

Client

NutriBullet

Agency

Humanaut

Executive Creative Director

David Littlejohn

Strategic Planner

Andrew Clark

Creative Director

Nathan Dills, Will Benham

Director Of Content

Dan Jacobs

Director Of Production

Tommy Wilson

Creative Producer

Samantha Crews

Account Management

Deborah Riley Draper

Copywriters

Nathan Dills, Trey Tyler, Austin Howe, Will Benham

Art Director

Carrie Warren, Jen Rezac, Steven Preisman

Post Producer

Kyler Potter

Production House

Bindery

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Campaign Proposition

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Competitive Planks

Vitamix – Market Positioning Vitamix positions itself as a premium, high-performance blender brand focused on durability, power, and professional-grade results. It appeals to serious home chefs and health enthusiasts who want versatile, long-lasting appliances capable of handling heavy-duty blending tasks. Vitamix emphasizes innovation, quality craftsmanship, and a strong reputation among culinary experts and wellness influencers.

Blendtec – Market Positioning Blendtec markets itself as a technologically advanced blender brand that combines commercial-grade power with sleek design. Its “Will It Blend?” viral campaign highlights durability and blending capability, appealing to consumers seeking reliable, high-efficiency blenders. Blendtec positions itself as innovative, modern, and able to tackle a variety of blending needs from smoothies to hot soups.

Ninja (SharkNinja) – Market Positioning Ninja is positioned as a versatile, affordable, and high-performance kitchen appliance brand that targets active, health-conscious consumers. Known for powerful blenders and multi-function devices, Ninja emphasizes value and innovation, delivering professional results with user-friendly features at a mid-range price point. The brand focuses on convenience and breakthrough technology, appealing to busy lifestyles.

KitchenAid – Market Positioning KitchenAid is positioned as an iconic, reliable kitchen appliance brand with strong heritage and emphasis on design, durability, and multi-functionality. Its blenders cater to both casual users and culinary enthusiasts who value style alongside performance. KitchenAid leverages its broad product ecosystem and trusted reputation to attract loyal customers seeking high-quality and aesthetically pleasing kitchen tools.

Oster – Market Positioning Oster positions itself as an accessible, budget-friendly blender brand that balances functionality and affordability. It appeals to everyday consumers seeking reliable blending solutions without premium pricing. Oster emphasizes practical design, versatility, and broad retail availability, making it a popular choice for value-driven buyers who want decent performance for common blending tasks.