Nike 'You're It' Campaign in The Netherlands | Clapboard Ad Archive

You're It

Description

The 'You're It' campaign, launched in The Netherlands in September 2019, represents a dynamic and compelling marketing initiative by Nike, crafted in collaboration with the renowned ad agency Wieden + Kennedy. Positioned within the sports industry, this film medium campaign leverages powerful storytelling to engage audiences emotionally while reinforcing Nike's brand identity centered on passion, perseverance, and the spirit of athletic competition. The campaign’s singular media asset captures the essence of Nike’s motivational message, inspiring individuals to embrace challenges and take ownership of their athletic journey. By focusing on the concept of being “it,” the campaign effectively motivates viewers to see themselves as active participants in their own stories, fostering a deeper connection with the brand. The strategic use of film as the medium allows for rich visual and auditory experiences, enhancing the impact of the messaging and enabling Nike to resonate with sports enthusiasts and casual fans alike within the Dutch market. Through this targeted approach, Nike not only promotes its products but also enhances its cultural relevance, positioning itself as a leader in innovation and empowerment within the competitive landscape of sports apparel and footwear. The creative execution by Wieden + Kennedy combines emotional appeal with sleek production values, ensuring that 'You're It' stands out in a crowded advertising space, encouraging both inspiration and action from its audience.

Credits

Client

Nike

Agency

Wieden + Kennedy

Executive Creative Director

Eric Quennoy, Mark Bernath

Creative Director

Craig Williams, Evgeny Primachenko

Art Director

Guney Soykan, Gustav von Platen, Dean Pauley, Soren Danielsen, Leeza Pritychenko, Lewis Beedham

Copywriter

Mohamed Diaa, Tyler Andre

Account Management

Joe Togneri, Tony Stearns, Cory Chonko, Alex Smith, Kathryn Addo, Franky Wardell, Margot Paquien, Fulvio Itagiba

Strategic Planner

Martin Weigel, Reid Schilperoort, Alex Janneau, Danielle Pak, Elsa Stahura

Head Of Design

Joe Burrin

Studio Director

Lizzie Murray

Project Manager

Caroline Kosse

Business Affairs

Michael Graves, Fiona Fan

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Campaign Proposition

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