NICE CXone: The Next-Gen Customer Experience Platform | Clapboard Ad Archive

Almost isn't good enough

Description

The campaign Almost isn't good enough, launched in the United States in November 2021 for the brand NICE, represents a strategic effort to elevate customer experience standards within the Electronics and Technology industry. Developed by McCann in collaboration with Cosmo Street Editorial and creative studio Nice Shoes, this film-focused campaign features four media assets that bring to life NICE’s innovative vision for next-generation customer interactions. Centered around the digital cloud platform CXone, the campaign highlights its unique position as the only true next-gen CX platform equipped with purpose-built AI that continuously learns and improves with each customer interaction. Emmy Award winner Eugene Levy, renowned for his work on the hit comedy series Schitt’s Creek, lends his approachable yet commanding presence to a series of humorous advertisements that underscore the message that when it comes to customer experience, almost isn’t good enough. By combining engaging storytelling with a clear technological proposition, the campaign effectively communicates NICE’s commitment to delivering smarter, more seamless customer journeys that meet the rising expectations of today’s consumers. Through this impactful collaboration, NICE not only reinforces its leadership in cloud-based CX solutions but also positions CXone as an indispensable tool for businesses striving to provide personalized and efficient service in a rapidly evolving digital landscape. The campaign’s innovative approach and high-profile endorsement enable NICE to connect emotionally with its audience while simultaneously delivering a persuasive rationale for the adoption of its advanced AI-driven platform.

Credits

Client

NICE

Agency

McCann

Producer

Judi Nierman

Creative

Rick Ardito

Talent

Eugene Levy

Director

Hank Perlman

Production House

Hungry Man

Post Production

Nice Shoes, Cosmo Street

Colorist

Chris Ryan

Sound

Sound Lounge

Music

JSM Music Play Reel

Editor

Tom Scherm

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Campaign Proposition

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