Nautilus Tuna Spread Hokkaido Milk | อร่อยจากปลาคุณภาพแท้ | Clapboard

Tuna Spread Hokkaido Milk

Description

Launched in Thailand in October 2024, the campaign for Nautilus Tuna Spread Hokkaido Milk, crafted by the SUKHANSAA agency, delivers a fresh and engaging marketing narrative within the Confectionery, Snacks, and Food sectors. This film-based campaign leverages the enticing fusion of high-quality tuna and fragrant Hokkaido milk to create a uniquely Japanese-inspired flavor experience that promises delicious harmony in every spread. Positioned to appeal especially to young, energetic consumers and gamers, the campaign adopts a playful and relatable tone, highlighting the product’s fun factor and nutritional benefits such as DHA and Omega-3, while emphasizing its clean ingredient profile with no added MSG. The messaging cleverly integrates gaming culture with food enjoyment by playfully cautioning gamers not to AFK (away from keyboard) due to its addictive taste, thus capturing attention and resonating with a digitally savvy audience. The campaign underscores availability with a clear call to action, directing consumers to purchase the product conveniently at leading retailers like Tops, Lotus’s, and Big C, as well as online through the Nautilus shop. With three diverse media assets supporting the campaign, the multi-channel approach strengthens brand presence and product appeal, ensuring the new Tuna Spread Hokkaido Milk becomes a must-try treat that injects fun and flavor into everyday snacking occasions. This campaign effectively marries product innovation with culturally relevant communication to boost consumer engagement and enhance Nautilus’s positioning in the competitive snack market.

Credits

Client

Nautilus

Agency

SUKHANSAA

Production House

Sukhansaa, Thailand

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Campaign Proposition

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