Adventure Redefined

Adventure Redefined is a dynamic film campaign launched in the United States in September 2019 for Mitsubishi by the ad agency BSSP, designed to redefine the concept of adventure through the introduction of the redesigned 2019 Mitsubishi Outlander Sport. Positioned within the automotive industry, this campaign focuses on showcasing the Outlander Sport as the perfect size crossover that blends versatility with cutting-edge features. Central to the campaign’s messaging is the emphasis on the vehicle’s latest safety technologies, available All-Wheel Control system, and an impressive 10-year/100,000-mile Powertrain Limited Warranty, highlighting reliability and peace of mind for consumers. The narrative creatively connects with a diverse audience by illustrating that adventure can take many forms, whether navigating challenging canyon roads or simply running everyday errands, making the Outlander Sport an ideal companion for all lifestyles. The campaign leverages social media engagement with hashtags such as #outlandersport and #mitsubishimotors to generate buzz and connect with younger, tech-savvy audiences, while directing viewers to Mitsubishi’s official website and YouTube channel for deeper exploration of the product features and brand values. By integrating a seamless mix of digital and traditional film media, Adventure Redefined effectively communicates Mitsubishi’s commitment to innovation, safety, and customer satisfaction, reinforcing the brand’s position within the competitive crossover market. This approach not only elevates the Outlander Sport’s profile but also strengthens Mitsubishi Motors North America’s presence across key social platforms including Facebook, Twitter, and Instagram, ensuring sustained engagement and brand loyalty.